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Calculate the Cost of Direct Mail Campaigns
uspsdelivers.com
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Less than $1,000$1,000–$10,000$10,000–$50,000+* “With this smaller budget range, the campaign you built is a great way to connect with a more selective and engaged group of targeted consumers.” The campaign you built is a great way to connect with a more selective and engaged group of targeted consumers: try a more affordable format and opt to design the piece yourself. It could cost less than $100 to send a few handwritten letters or postcards to top customers, which could help secure their loyalty.This larger budget provides more flexibility with the design of your mailpiece, as well as the selection of your target audience. You can strategically develop a piece that will best communicate your message to your customers. With this budget, experimenting with more eye-catching mail formats — like those with three-dimensional designs — or sending parcels is possible. Make sure your mailpiece grabs the attention of your target consumer. Everyone wants a strong return on their investment.
Estimate the Cost of Your Next Direct Mail Campaign “Direct mail comes in many shapes, sizes and prices.” I want to:
In Direct mail
Choose a Format “The right mailpiece can help you achieve your campaign goals.” Step 2
In Direct mail
Less than $500: Less than $5,000: Less than $20,000: “Using a list of your current customers but working with an affordable designer, you can create, print and mail 6,000 full-color postcards at USPS Marketing Mail® rates for less than $4,000.9a,15a9b,15b1c,2c*” List ($0.15 x 20,000) + Design ($24.21$24.21 x 2530) + Printing ($0.11$0.09$0.07 x 5006,00020,000) + Mailing ($0.47$0.43$0.67 x 5006,00020,000) Total $294$3,743.25$18,566.30
In Direct mail
Less than $500: Less than $5,000: Less than $20,000: “Using a mix of a purchased mailing list and your list of current customers, as well as an affordable designer, you can create, print and mail 20,000 letters at First-Class Mail® rates for about $18,566.9a,16a9b,16b2c,3c*” List ($0.15 x 20,000) + Design ($24.21$24.21 x 2530) + Printing ($0.11$0.09$0.07 x 5006,00020,000) + Mailing ($0.47$0.43$0.67 x 5006,00020,000) Total $294$3,743.25$18,566.30
In Direct mail
Choose a Class of Mail “Decide which service best fits your campaign.” Step 1
USPS Marketing Mail® “An affordable way to send direct mail in bulk.1 This option is best when sending at least 200 pieces or 50 pounds of mail.” more...less...
First-Class Mail® “An affordable way to send direct mail at single-piece prices.2* This option is best for sending fewer than 500 pieces.” more...less...
ContinueUpdate “i Rates vary. See more info here.” Learn more about the rates we used:
I want to: “*This tool uses approximate values and average costs. Please regard any total costs as approximate estimations and understand that actual direct mail campaign costs may vary. Permit fees and additional costs may apply.” Choose a Class of Mail
Choose a Format “The right mailpiece can help you achieve your campaign goals.” Step 2
Choose a List “Create your own or purchase a mailing list to reach your target audience.” Step 4