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Direct Sales 101 for Early Stage B2B SaaS Founders

forumvc.com

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Every place a page here uses this source, in the order the words come in it.

  1. When you first start selling, your network is gold. Every founder needs to leverage direct connections and be willing to boldly ask for introductions from your network. “Show that you can help the person you’d be introduced to.” Timeline: Immediately and ongoing. Never turn down a warm introduction to a lead within your ICP.

    In Referral request wording