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The SDR Interview Step You're Overlooking - Bowery Capital
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I’m often asked how to gauge if an SDR is going to be successful when they’re coming straight out of school or if they’re an industry changer and have no previous experience in a lead generation role. When you’re hiring AEs it’s easy… look at metrics and have them pitch or run a demo to demonstrate their skills, but SDRs aren’t as cut and dry. Or are they? “It’s nothing crazy — just an email challenge that shouldn’t take the candidate more than 30 minutes, but is arguably one of the best ways to identify if this person has the raw skills that make a competent SDR.” If we break down the typical SDR interview, you usually have 3 rounds (not including references):
I’m often asked how to gauge if an SDR is going to be successful when they’re coming straight out of school or if they’re an industry changer and have no previous experience in a lead generation role. When you’re hiring AEs it’s easy… look at metrics and have them pitch or run a demo to demonstrate their skills, but SDRs aren’t as cut and dry. Or are they? “This is the SDR interview step you’re overlooking.” If we break down the typical SDR interview, you usually have 3 rounds (not including references):
I’m often asked how to gauge if an SDR is going to be successful when they’re coming straight out of school or if they’re an industry changer and have no previous experience in a lead generation role. When you’re hiring AEs it’s easy… look at metrics and have them pitch or run a demo to demonstrate their skills, but SDRs aren’t as cut and dry. Or are they? “It’s nothing crazy — just an email challenge that shouldn’t take the candidate more than 30 minutes, but is arguably one of the best ways to identify if this person has the raw skills that make a competent SDR.” If we break down the typical SDR interview, you usually have 3 rounds (not including references):
Attention to detail. Do they take the time to read the prompt carefully and get the email back on time? Were their grammar, punctuation, and spelling all correct? If this person can’t write a grammatically correct email, you can’t trust them to send emails to your most important clients. Lack of attention to detail when it comes to timeliness and grammar are cause for automatic rejection. “If this person has never been in an SDR role before, this first attempt will probably be a very raw email, so it’s important not to be overly critical of their first shot at the prompt as long as they’ve answered the question that was outlined given the information provided.” If the candidate checks these initial boxes, invite them in for an in-person interview.