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Cold Email AI: Are the 5 Best Personalization Tools ...

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  1. AI copy can be great for writer’s block. But really, you never quite know what output you’ll get. Sometimes it’s complete and perfect, sometimes it needs work, sometimes the AI is completely incorrect. They’re digging into your contacts’ website, LinkedIn, and sometimes online history to research them, then writing what they find. Remember: Cold email “tricks” come and go

    In AI contact research

  2. Double check the AI’s work So make sure to give the AI output a scan before you start blasting it out to potential customers. Think of AI as a research assistant

    In Human review of AI outbound

  3. However, a person researching business details, a contact’s professional history, a company, or a contact’s interviews before reaching out generally does not feel creepy. (Researching someone’s more personal social media content, like family photos, is more likely to feel creepy. For example, this tweet where the guy got a cold email that said, “How was your trip last week away with your girlfriend?”) That could mean putting the AI research findings into your own words or (gasp) actually checking out the contact’s website or product before reaching out. Now that we covered creepiness, let’s talk effectiveness. It’s really important to A/B test; the effectiveness will vary from audience to audience.

    In Human review of AI outbound