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Email Unsubscribe Best Practices: The Legal and Smart Way
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Market or promote a person for commercial purposes “CASL applies to anyone who sends CEMs to Canadian email addresses” To comply with CASL, senders of CEMs must get consent from the recipient, provide identification and contact information, and include a functioning unsubscribe mechanism.
To comply with CASL, senders of CEMs must get consent from the recipient, provide identification and contact information, and include a functioning unsubscribe mechanism. “Section 6 of CASL explains that senders of CEMs must get recipient consent and ensure the message contains their identity and contact information, as well as an unsubscribe mechanism:” Section 11 of CASL states that the unsubscribe mechanism must be free to use and available either via email or a website:
Promote a business, investment, or gaming opportunity “Market or promote a person for commercial purposes” CASL applies to anyone who sends CEMs to Canadian email addresses
Reduce email marketing costs. If your email marketing platform charges based on list size, allowing inactive subscribers to opt out can help bring down marketing costs and maximize campaign performance “Learn about your audience and their needs. You can ask users why they are unsubscribing, but make sure the question comes after they have unsubscribed” After users unsubscribe from receiving emails from Edmond Editing and Writing, LLC, they have the option of letting the sender know why they decided to unsubscribe:
Yahoo's Deliverability page explains that bulk senders must honor unsubscribes within two days. “Using suppression list management tools and monitoring and auditing unsubscribe processes can help ensure unsubscribes are honored as soon as possible.” Use Suppression List Management Tools