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Resubscribe contacts to your marketing emails

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  1. Contacts who have unsubscribed from your communications must also resubscribe to receive emails again; they can't be manually opted into those subscriptions by a HubSpot user. The contact will then be resubscribed to that subscription type. Learn more about associating a form with a subscription type.  Resubscribe using a resubscription email Subscription required A Marketing Hub Professional or Enterprise subscription is required to send resubscription emails. For forms that aren't associated with a subscription type, you can also set up a resubscription email to send to contacts who request one while filling out a form. Contacts can then click a link in that email to resubscribe.  To turn on resubscription email for forms in your account: In your HubSpot account, click the settings icon in the top navigation bar. In the left sidebar menu, navigate to Marketing > Email. Click the Subscriptions tab. In the Resubscription and sending options section, toggle the Resubscription email switch on. To edit resubscription email content, click Edit email. Learn more about resubscription email settings and limitations. To manage the subscriptions that a contact can opt into within the form, learn more about customizing form notice and consent options.

    In Resubscription handling

  2. Please note: you can manually resubscribe a contact who opted out of receiving marketing emails on their contact record, as long as you provide a legal basis and explanation for consent to communicate. The contact will then be resubscribed to that subscription type. Learn more about associating a form with a subscription type.  Resubscribe using a resubscription email Subscription required A Marketing Hub Professional or Enterprise subscription is required to send resubscription emails. For forms that aren't associated with a subscription type, you can also set up a resubscription email to send to contacts who request one while filling out a form. Contacts can then click a link in that email to resubscribe.  To turn on resubscription email for forms in your account: In your HubSpot account, click the settings icon in the top navigation bar. In the left sidebar menu, navigate to Marketing > Email. Click the Subscriptions tab. In the Resubscription and sending options section, toggle the Resubscription email switch on. To edit resubscription email content, click Edit email. Learn more about resubscription email settings and limitations. To manage the subscriptions that a contact can opt into within the form, learn more about customizing form notice and consent options.

    In Resubscription handling

  3. Contacts who unsubscribed from some or all of the marketing emails sent from your HubSpot account will need to take action to resubscribe to your emails or update their email preferences. The contact will then be resubscribed to that subscription type. Learn more about associating a form with a subscription type.  Resubscribe using a resubscription email Subscription required A Marketing Hub Professional or Enterprise subscription is required to send resubscription emails. For forms that aren't associated with a subscription type, you can also set up a resubscription email to send to contacts who request one while filling out a form. Contacts can then click a link in that email to resubscribe.  To turn on resubscription email for forms in your account: In your HubSpot account, click the settings icon in the top navigation bar. In the left sidebar menu, navigate to Marketing > Email. Click the Subscriptions tab. In the Resubscription and sending options section, toggle the Resubscription email switch on. To edit resubscription email content, click Edit email. Learn more about resubscription email settings and limitations. To manage the subscriptions that a contact can opt into within the form, learn more about customizing form notice and consent options.

    In Resubscription handling

  4. The sections below outline how a contact can resubscribe on their own, but you can also update the subscription statuses for contacts individually or in bulk. The contact will then be resubscribed to that subscription type. Learn more about associating a form with a subscription type.  Resubscribe using a resubscription email Subscription required A Marketing Hub Professional or Enterprise subscription is required to send resubscription emails. For forms that aren't associated with a subscription type, you can also set up a resubscription email to send to contacts who request one while filling out a form. Contacts can then click a link in that email to resubscribe.  To turn on resubscription email for forms in your account: In your HubSpot account, click the settings icon in the top navigation bar. In the left sidebar menu, navigate to Marketing > Email. Click the Subscriptions tab. In the Resubscription and sending options section, toggle the Resubscription email switch on. To edit resubscription email content, click Edit email. Learn more about resubscription email settings and limitations. To manage the subscriptions that a contact can opt into within the form, learn more about customizing form notice and consent options.

    In Resubscription handling

  5. Opt-out status is tied to a contact's email address, not the contact record. The contact will then be resubscribed to that subscription type. Learn more about associating a form with a subscription type.  Resubscribe using a resubscription email Subscription required A Marketing Hub Professional or Enterprise subscription is required to send resubscription emails. For forms that aren't associated with a subscription type, you can also set up a resubscription email to send to contacts who request one while filling out a form. Contacts can then click a link in that email to resubscribe.  To turn on resubscription email for forms in your account: In your HubSpot account, click the settings icon in the top navigation bar. In the left sidebar menu, navigate to Marketing > Email. Click the Subscriptions tab. In the Resubscription and sending options section, toggle the Resubscription email switch on. To edit resubscription email content, click Edit email. Learn more about resubscription email settings and limitations. To manage the subscriptions that a contact can opt into within the form, learn more about customizing form notice and consent options.

    In Resubscription handling