Podcast episode
Playbook: Cold Emails
30 Minutes to President's Club13 Oct 202129 min
Description
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Every 10th episode, we tear down one topic. This is how to send cold emails that actually work. FOUR ACTIONABLE TAKEAWAYS Stop trying to sell everything under the sun. Keep it to one pain point per email. Start your sequence with an email, and move to 10 touches over 30 days with a mix of calls and emails. Use the 3x3 rule with a crispy problem, what you do, and a quick ask for interest. Avoid over formalities/news headlines so that your message actually resonates with the reader. RESOURCES DISCUSSED Join our weekly newsletter Things you can steal 30MPC Training: 30mpc.com/training
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I don't know. Can you give some examples Armand of some good subject lines you've seen? Yeah. And so some. Good subject lines that I've gotten in the past is someone sent me a cold email and it was titled, wrestling, all lowercase. And for those of you who don't know, Nick and I were college wrestlers together. And so there's no way “that I wasn't going to open that email.” I have no idea what it was about, but I got to at least let the guy take a swing. All right. Other ones is one time I saw someone on their LinkedIn said, I love pizza. And so the subject line was, pizza. You're getting the theme here. The last one is someone was in Ohio state grad. And so what I said is,
Hallelujah. And this is where most emails go to die, unfortunately. Here's the thing, we're gonna go through something, it's called the three by three rule. Three bodies of text, no more than three lines each when read on your phone. This is also known as the no scroll rule. So you should be able to read that entire email “on your phone in one glance.” The way those three bodies of text will flow is problem, solution, and ask. Step number one, that first paragraph, when you're going into the problem, the key here is you need to be as crispy as humanly possible in the words of Josh Braun. So in other words, something costs money
that you're using a templated breakup email. And so my best practice for a breakup email is I'll say, hey, it seems like PAVE isn't a big area of focus for you. Just in case you wanna have access to it, here's a quick recap of what we do. Can I get the thumbs up or thumbs down just so I know to not reach back out again? “And what I'm doing is I'm giving them a reason to reply.” I'm saying, hey, if you reply to this email, you know I'm not gonna be back in your inbox again. And at least you'll get a response instead of the stupid alligator breakup response, which will usually result in you getting a negative response. Alrighty, Nick, what's number three? So if you spend a ton of time
hey, it seems like PAVE isn't a big area of focus for you. Just in case you wanna have access to it, here's a quick recap of what we do. Can I get the thumbs up or thumbs down just so I know to not reach back out again? And what I'm doing is I'm giving them a reason to reply. I'm saying, hey, if you reply to this email, “you know I'm not gonna be back in your inbox again.” And at least you'll get a response instead of the stupid alligator breakup response, which will usually result in you getting a negative response. Alrighty, Nick, what's number three? So if you spend a ton of time putting together a really tailored email and you don't get an open on that email,
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