Podcast episode
Booking 80% of your calls from Instagram DM’s (Tara Horstmeyer)
30 Minutes to President's Club24 Mar 202129 min
Description
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Write a hand written note to your prospect, snap a photo, and message it to them Send Instagram/LI dm, follow with an email, then do a voice note, then video (mix it up) Get proper lighting, clean up the room, smile, and slow it down Read your notes out-loud and don’t be afraid to show some personality Tara’s Path to President’s Club: Gravy OG (Content + SDR Manager) Founding Managing Editor: RevGenius Mag LinkedIn Top 100 Sales Star RESOURCES DISCUSSED Join our weekly newsletter Things you can steal 30MPC Training: 30mpc.com/training
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you know? So think about your surroundings where you are. You want to have great light because you want the focus to be on you, not on the things that are around you and what you're saying is ultimately what you're saying is you hope to pull your prospect into, Hey, I care about you. Make eye contact, smile for the love of all things. Don't look so serious. Have fun, “you know? Um, gosh, what else be slow when you talk? Like we tend to, I tend to get really” excited and it's like, Oh gosh, I don't even know what I'm saying. So listen to yourself, practice, watch a video back. That's kind of the joy of video is that you're going to be your worst critic. And so you're probably going to cringe, but that's the best time to do it is to look back and be like, Hey, am I engaging? Did I bring energy? Did I sound excited? Do I sound believable?
on your, your LinkedIn posts. And so can you talk about your general approach to LinkedIn and how you've used that to find new business? The biggest thing that you can do again is just like you were saying, it's be engaging. It's actually care about other people, write about things that your people “will care about and write about them as you. And so that way, when you do take things offline,” when you do have those conversations, when you do send that, Hey, thanks for popping on, you know, my content, or thanks for that really cool comment. Tell me more about you. What's going on? How's your life? I saw your thing. Talk to normal. You're not trying to pitch anybody, anything. You're just trying to be normal. And then if it comes up and they have a need, they're more.
Snap a photo of it, send it to them afterwards, works the same. 2. Your Instagram sequence, which can also be similar to your LinkedIn sequence, so no excuses here. You're going to start with a text DM, that could be a LinkedIn DM. From there, you're going to do an email follow up, you're always driving them back to the main social platform. “From there, you're going to do a voice note, wait a couple more days, then do a video.” And so you're not blasting with everything up front, you're mixing it all in. 3. Do not be the weirdo with the weird lighting. Your setup should include the following when you're doing videos. Include proper lighting, get all the garbage out of your background, remove your trash can, have a nice fiddle leaf tree like Nick does. Smile, don't be the creep who doesn't smile.
here. You're going to start with a text DM, that could be a LinkedIn DM. From there, you're going to do an email follow up, you're always driving them back to the main social platform. From there, you're going to do a voice note, wait a couple more days, then do a video. And so you're not blasting with everything up front, you're mixing it all in. 3. Do not be the weirdo with the weird lighting. “Your setup should include the following when you're doing videos.” Include proper lighting, get all the garbage out of your background, remove your trash can, have a nice fiddle leaf tree like Nick does. Smile, don't be the creep who doesn't smile. Slow it down when you talk, don't be talking faster than your brain can keep up with. And then lastly, have a good time with your prospecting. Read your notes out loud.