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Podcast episode

Getting above the power line and using executives at every part of the sale (Amit Bendov, CEO of Gong)

30 Minutes to President's Club18 Nov 202024 min

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Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Get to power by asking someone to sign an NDA - requires a certain rank in the org Find the lowest ranking person in the company who can still buy something Raise prices to get to power - $10k purchases won’t get you to execs Bring in your executives for referrals, for early sponsorship, or for closing it all up Amit Bendov’s Path to President’s Club CEO, Gong.io CEO, SiSense CMO, Panaya RESOURCES DISCUSSED Join our weekly newsletter Things you can steal 30MPC Training: 30mpc.com/training

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  1. Finally, kind of like, what's the value proposition, right? And overall, everything so far is kind of context. But why do you think they should buy, right? Where is the value? And again, it's not, usually not the functionality. It's kind of like, this is what we're trying to accomplish the business. And this is why this is what we do for them. So you've got to know that. Okay. And so now let's say the rep has brought you on to a call. What do those calls look like? Are you bringing, are the reps bringing in a solutions engineer? Are they bringing on other people?

    In Value proposition hierarchy