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Cold Calling Tips for Reps Who Dread the Phone | Money Monday
Sales Gravy31 Aug 2026
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Some of the best prospectors I know track this stuff like an athlete tracks stats. They know their numbers and they're always trying to set a new personal best. If you're still having trouble dialing in and getting your calls done on your own, call with others. Almost everything is easier when you're doing it alongside someone and cold calling is no different. “Grab a teammate and schedule a prospecting block together.” If you're remote, hop on a video call and prospect side by side. Knowing someone's listening naturally sharpens your focus. While your partner's on a call, you get a short mental break. And if one of you hits a tough objection, you can compare notes right there and coach each other through it before the next call. You're basically getting free coaching in real time from someone who's in the trenches
each other through it before the next call. You're basically getting free coaching in real time from someone who's in the trenches with you. It's also just more fun. When your partner stumbles through an opener, you'll probably laugh. And it's your turn and you naturally want to raise the game. That little bit of friendly competition goes a long way. “Make it part of your routine.” Same partner, same days, same time each week. And before long, the hardest hour of your week becomes one you actually look forward to. It also helps to build a ritual. Watch any athlete before they compete. They don't just show up and perform, they've got a routine that gets them focused. Prospecting works the same way.
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