Cold Calling Tips for Reps Who Dread the Phone | Money Monday

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   each other through it before the next call. You're basically getting free coaching in real time from someone who's in the trenches with you. It's also just more fun. When your partner stumbles through an opener, you'll probably laugh. And it's your turn and you naturally want to raise the game. That little bit of friendly competition goes a long way. “Make it part of your routine.” Same partner, same days, same time each week. And before long, the hardest hour of your week becomes one you actually look forward to. It also helps to build a ritual. Watch any athlete before they compete. They don't just show up and perform, they've got a routine that gets them focused. Prospecting works the same way.

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