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The Best Time to Cold Call (What the Data Actually Shows) | Money Monday
Sales Gravy17 Aug 2026
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And you can almost certainly find a stat that confirms your bias that a particular time of week or day doesn't work for cold calling. So I'm going to give you the straight picture about all these studies. First, the clearest finding, the one that almost every study agrees “the middle of the week, Tuesday, Wednesday, and Thursday are better” ends of the week, Monday and Friday. Zoom Info, for example, analyzed 1.4 million outbound sales calls from software SDRs and found that Tuesdays and Wednesdays were the strongest days for booking demos. And almost every report says that Monday and Friday are the weakest days. And it makes
and Fridays, they're often out of the office, especially with so many people working from home at the edges of the week. But what you have to understand is that these best time and day edges are often incredibly tiny. For example, one very well known and clickbait worthy study “found that his very best day for cold calling was barely 1% better than his worst day.” But what that tells you is that the difference between best time of day or best time of week is so small that it really doesn't matter. Now, many B2B self-professionals swear by cold calling on Friday afternoons when gatekeepers are out and decision makers are in a good mood. And a lot of
and Fridays, they're often out of the office, especially with so many people working from home at the edges of the week. But what you have to understand is that these best time and day edges are often incredibly tiny. For example, one very well known and clickbait worthy study “found that his very best day for cold calling was barely 1% better than his worst day.” But what that tells you is that the difference between best time of day or best time of week is so small that it really doesn't matter. Now, many B2B self-professionals swear by cold calling on Friday afternoons when gatekeepers are out and decision makers are in a good mood. And a lot of
There is no secret cold calling code. There is no timing easy button. Attempting to time your cold calls is a wickedly poor strategy. So forget about trying to time your cold calls, and instead commit to a daily first thing in the morning call block. “Be consistent and schedule that call block every day.” every day, every single day cold calling will deliver far better results than perfect timing ever will. Just think about cold calling like investing. The investor who tries to time the market almost always loses to the one who invests the same amount on a set schedule