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4 Levers of Negotiating w/ The Sales Historian Todd Caponi | Sales Gravy Podcast

Sales Gravy7 Aug 2026

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  1. quote from 1911 is simply true salesmanship is the science of service. Grasp that thought firmly and never let go. Back in the early 1900s, sales was designed to be a service profession. We were there to be a guide and a navigator and a consultant for customers “to show them what's possible and to guide them through.” takes place. It's the first sales conference of its kind. Middle of the world war, by the way, the first, the greatest war in the middle. Yeah. So 1916, there's a world war happening around the world. They decide in the U S we're not in it yet. And so sales conference takes

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