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How do SaaS firms manage SDR handoffs effectively?
pedowitzgroup.com
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Engage with SLAs: First touch in minutes; multi-channel sequence (phone, email, LinkedIn). Auto-escalate if SLA breaches. “Book & Confirm: Embed AE calendar, confirm agenda, and attach qualification notes in the invite; log to opportunity.” Learn & Tune: Weekly review of dispositions and show rates; recalibrate scoring and messaging based on SDR feedback.
How do we reduce “no-shows”? “Send a confirmation with agenda and value props, include mutual next steps, and use SMS/email reminders. If no response, recycle with nurture.” What should be fed back into scoring?