CAN-SPAM Act: 8 Requirements for Financial Services

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1. Quick Answer “To comply with the CAN-SPAM Act, a commercial email must use accurate header information and a non-deceptive subject line, identify itself as advertising, provide a valid physical postal address, explain how to opt out, preserve subscribers’ right to opt out of marketing, honor requests within 10 business days, and monitor vendors that send on the company’s behalf.” TL;DR

   In CAN-SPAM sender requirements

2. The FTC’s current guidance presents eight requirements; subscribers and members still have the right to opt out of marketing email. “An opt-out method must work for at least 30 days after send, and requests must be honored within 10 business days.” Using an agency or email vendor does not transfer away the sender’s legal responsibility.

   In CAN-SPAM sender requirements