Deliverability: Suppression list criteria - Zeta Help Center

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1. Users who have not opened in X period “Each sender and list are unique, so each suppression will be custom to your program and list.” Audience Builder Criteria To set this up in Audience Builder, select the filters for the filter list:

   In Suppression list retention

2. “that reputation is largely (but not solely) based on how many of your users are engaging with your messages.” Suppression criteria normally is as follows:

   In Engagement-based deliverability

3. Audience Builder Criteria To set this up in Audience Builder, select the filters for the filter list: “Email Clicks, Opens, Sends” Optional: Email address, Domain

   In Behavioral segmentation

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