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How to Build Outbound Strategy: 7-Step Framework (Real Company ...
newsletter.outbound.kitchen
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Demonstrates value instantly (they see what their reps would get) “Proves relevance (you did the work for their specific use case)” Makes them think: “Imagine if my reps had this for every call”
20%+ headcount increase in Sales roles “Active job posts for AE/SDR positions” New sales leaders hired (VP Sales, CRO, Head of Sales)
Use AI in Clay to score accounts across these dimensions. “After scoring, layer in signals to prioritize outreach:” Priority 1: Product Data
Prompt 4:Scoring System → Now that you know what data is available, HOW to score/weight it “Prompt 5:Buying Signals/Hit List → Layer TIMING signals on top (hiring, funding, leadership changes)” Prompt 6:Stakeholder Mapping → WHO to contact
Most outbound content shows you tactics in isolation: subject line templates, email sequences, tools to use. But tactics fail without strategy. “You can’t define your ICP if you haven’t analyzed your business model first.” So I’m showing you the complete system - all 7 steps, in order, with a real company as the example.
Company analysis (drives everything else) “TAM and ICP definition (who could buy + who should buy first)” Research data points (for scoring/signals/messaging)
Most outbound content shows you tactics in isolation: subject line templates, email sequences, tools to use. But tactics fail without strategy. “You can’t write relevant messages if you don’t know who you’re targeting.” So I’m showing you the complete system - all 7 steps, in order, with a real company as the example.
I’m picking companies where: “I can use the product in outbound messages, that way, people can see what they’ll get before booking a demo.” I deeply understand the problem they solve (account intelligence for sales teams, I live in this world)
Most outbound content shows you tactics in isolation: subject line templates, email sequences, tools to use. But tactics fail without strategy. “You can’t define your ICP if you haven’t analyzed your business model first.” So I’m showing you the complete system - all 7 steps, in order, with a real company as the example.
In Market entry
Most outbound content shows you tactics in isolation: subject line templates, email sequences, tools to use. But tactics fail without strategy. “You can’t write relevant messages if you don’t know who you’re targeting.” So I’m showing you the complete system - all 7 steps, in order, with a real company as the example.
In Market entry
I can use the product in outbound messages, that way, people can see what they’ll get before booking a demo. “I deeply understand the problem they solve (account intelligence for sales teams, I live in this world)” The product is strong enough that I’d actually work with them
In Market entry
I deeply understand the problem they solve (account intelligence for sales teams, I live in this world) “The product is strong enough that I’d actually work with them” Salesmotion is account intelligence for B2B sales teams. I know their CEO Semir, chatted with him a few times, and asked if he’d be cool with me using them as the example. He said yes.
In Market entry
I’m picking companies where: “I can use the product in outbound messages, that way, people can see what they’ll get before booking a demo.” I deeply understand the problem they solve (account intelligence for sales teams, I live in this world)
In Market entry
Why this format? “Most outbound content shows you tactics in isolation: subject line templates, email sequences, tools to use. But tactics fail without strategy.” You can’t write relevant messages if you don’t know who you’re targeting. You can’t define your ICP if you haven’t analyzed your business model first.
In Market entry
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