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What's the best time to cold call? - Regie.ai
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We've all been there - staring at the phone, wondering when to make that crucial call. As sellers, timing can make or break our cold calling efforts. You know the drill: call too early, and you might catch someone rushing to start their day. Too late, and they're already heading out the door. But hit that sweet spot, and you're golden. “Use our experiences and guidance as a starting point, then adjust based on your specific buyers' preferences and behaviors.” At the end of this article, you’ll also find links to a slew of other cold calling-related content we’ve created if you want to dive deeper into the topic, too.
We've all been there - staring at the phone, wondering when to make that crucial call. As sellers, timing can make or break our cold calling efforts. You know the drill: call too early, and you might catch someone rushing to start their day. Too late, and they're already heading out the door. But hit that sweet spot, and you're golden. “every business and buyer is unique.” At the end of this article, you’ll also find links to a slew of other cold calling-related content we’ve created if you want to dive deeper into the topic, too.
Now, let's get into the meat of it - when should you actually pick up the phone? Through lots of trial and error (and more than a few awkward conversations), we've zeroed in on some time windows that consistently work well for us at Regie.ai. “Remember: these aren't set in stone, but they're a solid starting point.” In order of preference, here are the timeframes our team uses for cold calling:
2. Time zones “Time zone awareness is especially important for geographically diverse targets.” Our team’s based on the West Coast, but we target a lot of East Coast-based leads. By the time our day starts, they’re already heading full swing into their afternoons – meaning we’ve missed those initial prime windows of 8-9 am and 10-11 am to get people on the phone.
Late afternoon (4-6 pm local time): Our top performers have a solid amount of success with the 4-6 PM window in the prospect's local time, particularly with executives. Often, we find that decision-makers are wrapping up their day during this time period, so they tend to be less busy and have fewer things to attend to. As a result, they tend to be more willing to engage in conversations. “This provides us with a brief, but crucial, window of opportunity for us to snag them before they get pulled into the onslaught of meetings booking up their calendars.” Mid-day (10-11 am and 1-3 pm local time): I've found that these slots work really well for reaching more of a general audience (i.e., below the executive level). These two blocks typically avoid common meeting times and lunch breaks, which increases our chances of connecting with leads when they're at their desks.
Late afternoon (4-6 pm local time): Our top performers have a solid amount of success with the 4-6 PM window in the prospect's local time, particularly with executives. Often, we find that decision-makers are wrapping up their day during this time period, so they tend to be less busy and have fewer things to attend to. As a result, they tend to be more willing to engage in conversations. “Early morning (8-9 am local time):This is another great timeframe to focus on when cold calling – and particularly if you have a lot of high-level executives on your hit list.” Mid-day (10-11 am and 1-3 pm local time): I've found that these slots work really well for reaching more of a general audience (i.e., below the executive level). These two blocks typically avoid common meeting times and lunch breaks, which increases our chances of connecting with leads when they're at their desks.