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11 LinkedIn connection message templates that people ...
heyreach.io
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Reply-to-acceptance conversion: 18%. Of everyone who accepts, fewer than one in five ever writes back. “The biggest drop in the funnel happens after acceptance, not before.” This is why the quality of connection messages matters as much as the quality of follow-up messages. The two are inseparable.
The biggest drop in the funnel happens after acceptance, not before. In fact, 10.7% of campaigns with accepted connections got zero replies. Getting someone to accept your request is only half the job. What you say next is where most campaigns fall apart. “This is why the quality of connection messages matters as much as the quality of follow-up messages.” How to write a LinkedIn connection request message: 4 strategies that work
2. Common ground “This approach means finding a shared angle, a mutual connection, a common interest, an industry overlap, and leading with it.” Why it works:
This is my personal favorite. Many people assume it’s a strategy reserved for influencers with large followings, but that’s not been my experience at all. “When your LinkedIn profile is polished and speaks for itself, sending a connection request without a note can work surprisingly well.” Why it works:
Why it works: “It’s efficient. No risk of saying something off-putting before the relationship even starts.” It feels more organic. Most real-life connections don’t begin with a formal pitch.
How to write a LinkedIn connection request message: 4 strategies that work “the best connection messages don’t feel like messages. They feel like the natural start of a conversation.” Here are the four strategies I use most:
The biggest drop in the funnel happens after acceptance, not before. In fact, 10.7% of campaigns with accepted connections got zero replies. Getting someone to accept your request is only half the job. What you say next is where most campaigns fall apart. “The two are inseparable.” How to write a LinkedIn connection request message: 4 strategies that work
Across 96,051 campaigns, the typical LinkedIn outreach funnel looks like this: “Acceptance rate: 21%. One in five requests gets accepted.” Reply rate:22%. Just over a fifth of the conversations you start get a reply.
Reply rate:22%. Just over a fifth of the conversations you start get a reply. “Reply-to-acceptance conversion: 18%. Of everyone who accepts, fewer than one in five ever writes back.” The biggest drop in the funnel happens after acceptance, not before. In fact, 10.7% of campaigns with accepted connections got zero replies. Getting someone to accept your request is only half the job. What you say next is where most campaigns fall apart.
My acceptance rate? Embarrassing. My reply rate? Worse. “The painful part wasn’t the silence, but realizing I’d been optimizing for volume when the problem was the LinkedIn connection message itself.” Since then, I’ve tested what actually moves the needle, and backed it up with data from over 96,000 campaigns run through HeyReach. What I found: most people get connections, but they’re failing to turn those connections into actual conversations.
How to write a LinkedIn connection request message: 4 strategies that work “the best connection messages don’t feel like messages. They feel like the natural start of a conversation.” Here are the four strategies I use most:
What should I say in a LinkedIn connection message? “Avoid generic openers and skip the sales pitch entirely on the first touch.” How long should a LinkedIn connection message be?
Reply-to-acceptance conversion: 18%. Of everyone who accepts, fewer than one in five ever writes back. “Getting someone to accept your request is only half the job.” This is why the quality of connection messages matters as much as the quality of follow-up messages. The two are inseparable.
That leaves the number that does carry consequences: your acceptance rate. “LinkedIn doesn't publish how it uses that number, but every outreach tool that reports on it sees the same pattern: accounts with healthy acceptance keep their sending capacity, and accounts whose acceptance slides get less room to send.” 3. Getting account penalties
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