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Follow-Up Email Strategy for Cold Outreach
leadfeeder.com
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Now, when you cold email them, your name might ring a bell, and increase your chances of getting a response. “But before you email them, verify their address.” That’ll tell you if the email address you found is still functional. Their company could have moved to a new website, or they could have moved on from their company. Hunter's Email Verifier reduces it to a quick, one-step process that can save you a lot of grief later.
2. When they read your second, third, or subsequent follow-up email, it might be the first time they’re hearing from you. “If your follow-up email isn't a continuation of the thread from your original email” Here is one of such follow-up examples I recently received:
The total number of business and consumer emails is set to touch 333 billion in 2022 - a lot of noise in an already deafening space. Meanwhile, the cold email open rate remains around 24 percent, and the response rate is a low 8.5 percent. “So if you’re sending your prospects just one measly cold outreach email, it’s like whispering to someone wearing noise-canceling headphones.” On the other hand, follow-ups might be more useful than we give them credit for. They contribute to a large chunk of sales: 80 percent of sales happen after the fifth follow-up. But not many salespeople stick around to find out.
So it’s evident that follow-ups are a worthwhile strategy to pursue while cold emailing. “What you should consider, however, is building a strategy that involves well-timed, value-adding, and personalized emails that actually have a chance of being read.” That’s what we did when we sent more than 12K cold emails in 2021. And here’s what we learned:
So it’s evident that follow-ups are a worthwhile strategy to pursue while cold emailing. “We’re not asking you to go all out and blast follow-ups at your prospects till you start landing in spam folders.” That’s what we did when we sent more than 12K cold emails in 2021. And here’s what we learned:
A lot of emails get sent to people who either have no business reading them or no interest, or both. Say you want to write a guest post for a website. While you’re reaching out to the company, you target the wrong person and diligently email their backend developer instead of their content strategist. “One that could have been prevented with a quick Google or LinkedIn search, followed by a visit to their company’s website.” Emailing an irrelevant recipient has consequences. You could end up in spam, hurting your sender's reputation. Or come across as lazy or desperate.
When you’re zeroing in on the CTA for a particular prospect, keep their intent and position in the sales funnel in mind. If they are close to the top, you'll need to tailor your message to their needs and possibly offer collateral. “If they've been visiting your website quite often and opening your emails, you can consider sending them a calendar link to set up a meeting.” We’ve already established that a single B2B cold email won't get you the campaign success you’re aiming for. So while follow-ups look like a great option to get your stats up, there are a bunch of other factors that you need to pay attention to, like: