Follow-Up Email Strategy for Cold Outreach

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1. 2. When they read your second, third, or subsequent follow-up email, it might be the first time they’re hearing from you. “If your follow-up email isn't a continuation of the thread from your original email” Here is one of such follow-up examples I recently received:

   In Email sequences and follow-ups

2. When you’re zeroing in on the CTA for a particular prospect, keep their intent and position in the sales funnel in mind. If they are close to the top, you'll need to tailor your message to their needs and possibly offer collateral. “If they've been visiting your website quite often and opening your emails, you can consider sending them a calendar link to set up a meeting.” We’ve already established that a single B2B cold email won't get you the campaign success you’re aiming for. So while follow-ups look like a great option to get your stats up, there are a bunch of other factors that you need to pay attention to, like:

   In Self-serve scheduling links

3. So it’s evident that follow-ups are a worthwhile strategy to pursue while cold emailing. “What you should consider, however, is building a strategy that involves well-timed, value-adding, and personalized emails that actually have a chance of being read.” That’s what we did when we sent more than 12K cold emails in 2021. And here’s what we learned:

   In Following and reacting before outreach

4. 1. Make sure you are reaching the right person “A lot of emails get sent to people who either have no business reading them or no interest, or both.” You find out, three emails too late, that you’ve made a completely avoidable mistake. One that could have been prevented with a quick Google or LinkedIn search, followed by a visit to their company’s website.

   In Following and reacting before outreach

5. 1. Make sure you are reaching the right person “While you’re reaching out to the company, you target the wrong person and diligently email their backend developer instead of their content strategist.” You find out, three emails too late, that you’ve made a completely avoidable mistake. One that could have been prevented with a quick Google or LinkedIn search, followed by a visit to their company’s website.

   In Following and reacting before outreach

6. A lot of emails get sent to people who either have no business reading them or no interest, or both. Say you want to write a guest post for a website. While you’re reaching out to the company, you target the wrong person and diligently email their backend developer instead of their content strategist. “One that could have been prevented with a quick Google or LinkedIn search, followed by a visit to their company’s website.” Emailing an irrelevant recipient has consequences. You could end up in spam, hurting your sender's reputation. Or come across as lazy or desperate.

   In Following and reacting before outreach

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