4 Strategies to Build Customer Advocacy & Boost LTV by 5% - Impact

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1. Rotating the spotlight among different customer advocates. “Creating tiered engagement opportunities for advocates at different commitment levels.” Staying connected with the broader advocacy marketing community for fresh ideas.

   In Customer advocate engagement

2. To maintain momentum, she recommends: “Regularly refreshing program elements to keep them interesting.” Rotating the spotlight among different customer advocates.

   In Customer advocate engagement

3. Gradually build more sophisticated measurement capabilities. “Compare behavior patterns between advocates and similar non-advocate customers.” Challenge 2: Securing resources for customer advocacy initiatives

   In Identifying customer advocates

4. What is a customer advocacy program? “Brands incentivize and reward customers and the people they refer when a new customer purchases.” What is an example of a customer advocacy program?

   In Two-sided referral incentives