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What You Must Know Now About CAN-SPAM - ABA Banking Journal
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Other Contentis that which is not defined in the other two categories. “In that case, it may not contain false or misleading routing information, but is otherwise exempt from most provisions of the CAN-SPAM Act.” The email message qualifies as transactional or relationship if it consists only of content that:
By now, you may have heard of the phrase “CAN-SPAM,” which should not be confused with the canned meat-like product favored in Hawaii. CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) represents the laws that regulate non-solicited commercial communication. So you may ask, what does that mean? Simple. The CAN-SPAM Act of 2003 is a law that sets rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. “Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email.” However, if the content does not fall within the scope of commercial, then that email does not need to comply. What matters is the “primary purpose” of the message. To determine the primary purpose, remember that an email can contain three different types of information: commercial content; transactional or relationship content; and other content.
Address the header in an email. You should not use false or misleading header information. Your “From,” “To,” “Reply-To,” and routing information, including the originating domain name and email address, must be accurate and identify the person or business who initiated the message. “The subject line must accurately reflect the content of the message.” Identify the message as an advertisement. The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement.