Persona (user experience) - Wikipedia

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1. Personas are useful in considering the goals, desires, and limitations of brand buyers and users in order to help to guide decisions about a service, product or interaction space such as features, interactions, and visual design of a website. Personas may be used as a tool during the user-centered design process for designing software. They can introduce interaction design principles to things like industrial design and online marketing. “Personas provide common behaviors, outlooks, and potential objections of people matching a given persona.” Within software design, Alan Cooper, a noted pioneer software developer, proposed the concept of a user persona. Beginning in 1983, he started using a prototype of what the persona would become using data from informal interviews with seven to eight users.[6] From 1995, he became engaged with how a specific rather than generalized user would use and interface with the software. The technique was popularized for the online business and technology community in his 1999 book The Inmates are Running the Asylum. In this book, Cooper outlines the general characteristics, uses and best practices for creating personas, recommending that software be designed for single archetypal users.[7]

   In Buying committee and personas

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