The Art of Building Target Account Lists - Growgetter

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1. Look Out and Ahead “As you build your target account list, consider upcoming industry events, conferences, or any other relevant milestones on the horizon.” Additionally, you can leverage tools like LinkedIn Audience Manager to estimate the potential reach and cost of targeting specific audience segments, even before running any ads. This data can further inform your decision-making process and help you refine your list.

   In Event selection and targeting

2. As you build your target account list, consider upcoming industry events, conferences, or any other relevant milestones on the horizon. These can serve as valuable opportunities to align your digital and offline marketing efforts, creating a cohesive, multi-channel strategy. “This data can further inform your decision-making process and help you refine your list.” Read next:Identifying customers and connecting with them quickly

   In Campaign audience definition

3. Look out and ahead “Align your target account lists across teams” Define Your Ideal Customer

   In Account scoring models

4. Narrow your target account focus “Leverage your past success to drive expansion” Look out and ahead

   In Account scoring models

5. Leverage your past success to drive expansion “Look out and ahead” Align your target account lists across teams

   In Account scoring models

6. Define Your Ideal Customer “This goes beyond merely looking at firmographic data like industry and company size.” What makes your best customers stand out?

   In Account scoring models

7. Narrow Your Target Account Focus “With a clear understanding of your ideal customer profile, it’s time to start compiling a list of potential target accounts for new business.” Instead, focus on a specific sub-segment within your area of expertise. For example, if you have a strong track record in the CPG space, concentrate on narrower segments like alcoholic beverage businesses or pet food companies. This targeted approach allows you to leverage your existing knowledge, case studies, and success stories, demonstrating your unique qualifications to prospective clients.

   In List building

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