Turn Customer Pain Points Into Content That Ranks - We Build Stores

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1. Conduct “Empathy Interviews” “I ask open-ended questions like:” “What’s the biggest obstacle you’re facing in your business right now?”

   In Persona research and validation

2. “I stopped guessing what to write about and started asking my customers what keeps them up at night.” 5

   In LinkedIn content pillars

3. I hold on to the feedback that comes in through emails, phone calls, and social media instead of letting it slip past once I’ve replied. “I keep those insights in one place so the recurring patterns surface — the same problem asked three different ways is usually a blog post waiting to be written.” By tapping into your team’s knowledge, you can build a much better understanding of your customers’ pain points and I find it generates even more practical blog post ideas.

   In LinkedIn content pillars

4. I fell into the trap of writing generic blog posts that rehash existing content, and I can tell you from experience, it doesn’t work. “Uncovering my customers’ specific pain points lets me generate authentic, helpful blog posts that uniquely address their needs.” Tip 2: Tap into Your Team’s Knowledge

   In LinkedIn content pillars

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