How to Cold-Email Clients, Exact Templates Freelancers Use

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1. Christian Di Bratto started managing creators in college. He has four clients, including the filmmaker and YouTuber Justin Escalona, the comedy creator Tommy Schoenith and the food creator Gal Akbari. Di Bratto also works as a contractor for two influencer-marketing agencies. “He generally looks at a person's LinkedIn for their work experience or education.” "These guys in influencer marketing, they get pitched all day long," he said, adding that though personalizing a reach-out email can take a long time, it's where you can stand out from other clients.

   In Contact research

2. We'd love to partner with Boston Pizza to make an "Everything I ate at Boston Pizza" video(s) on TikTok. “Would you be the best person to contact about this?” He said it's important to explain how the creator could benefit the brand.

   In Referral request wording

3. Boye said he hadn't met 80% of the clients he's worked with. He said he starts by compiling a list of 50 dream clients and gets their contact details from social media or their website. “He suggested freelancers build their profiles on social media and Google before cold-emailing and prepare a "brief, simple, and straightforward" positioning statement to describe what they do.” Here's his email template:

   In Social selling

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