How to use case studies to boost sales and grow your ...

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1. When suggesting a case study, make sure you are up front with your subject about what their commitment level will need to be. For example, Anfernee says you might tell them that you’ll need 20 minutes of their time for a phone interview, or let them know you have a 10-question survey to send them. “If you can explain how it will be mutually beneficial, you’ll be much more likely to get them on board.” Case study framework: Following the 7 p’s

   In Customer advocate engagement

2. Choosing the right person or business for your case study can be nerve-wracking, but Anfernee has some tips on how to make the process easier. “First, you want to look for any customers or clients who have already given you positive feedback.” You can also actively gather feedback by using a customer survey. In fact, Anfernee says this is one of the best ways to start the conversation about a potential case study. When someone sends you some positive feedback on your survey, reach out immediately and tell them you’d like to profile them in a case study.

   In Identifying customer advocates

3. When suggesting a case study, make sure you are up front with your subject about what their commitment level will need to be. For example, Anfernee says you might tell them that you’ll need 20 minutes of their time for a phone interview, or let them know you have a 10-question survey to send them. “To help convince your customer or client to take part, you can remind them that it will be a positive profile for their business as well.” Case study framework: Following the 7 p’s

   In Recruiting customer advocates

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