How to use case studies to boost sales and grow your ...

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1. When suggesting a case study, make sure you are up front with your subject about what their commitment level will need to be. For example, Anfernee says you might tell them that you’ll need 20 minutes of their time for a phone interview, or let them know you have a 10-question survey to send them. “If you can explain how it will be mutually beneficial, you’ll be much more likely to get them on board.” Case study framework: Following the 7 p’s

   In Customer advocate engagement

2. When suggesting a case study, make sure you are up front with your subject about what their commitment level will need to be. For example, Anfernee says you might tell them that you’ll need 20 minutes of their time for a phone interview, or let them know you have a 10-question survey to send them. “To help convince your customer or client to take part, you can remind them that it will be a positive profile for their business as well.” Case study framework: Following the 7 p’s

   In Recruiting customer advocates