Creating Personalized Emails - Masterclass by Mailshake

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1. Following them on Angel List or Product Hunt “Connecting at an in person event” Now, not only do you have more of the data you need to make your sales emails as personalized as possible, they aren’t really “cold” anymore. Your prospects will be more likely to open your messages, simply because they already know and have a relationship with you.

   In On-site event prospecting

2. Do Your Research “The more advanced types of personalization described above are only possible if you have comprehensive data on your prospects.” Your success, therefore, comes down to your research and your ability to gather data. In particular, Diane Potter of Customer.io suggests collecting as many of the following data points as possible:

   In Personalization depth levels

3. Customer.io found that personalized emails had 29 percent higher open rates and 41 percent higher click rates than emails without any personalization. “That said, not all personalization is created equal. Getting personalization right is just as important as doing it in the first place.” Where Automated Email Goes Wrong

   In Personalization evidence standards

4. That’s personalization gone wrong, and it happens because the database behind your list looks something like this: (image source: Customer.io) “A simple review of the database would have uncovered obvious errors – from empty fields to inconsistently-formatted data.” Make a habit of regularly scrubbing and updating your list before taking any of the more advanced steps described below.

   In Personalization evidence standards

5. So how do you get it right? First, there’s the obvious data hygiene issue. A simple review of the database would have uncovered obvious errors – from empty fields to inconsistently-formatted data. “Make a habit of regularly scrubbing and updating your list before taking any of the more advanced steps described below.” Using fallbacks (that is, field values that can be subbed in when data is missing or improperly formatted) helps too.

   In Personalization evidence standards

6. Imagine that, before sending a sales outreach message, you took any of the following actions: “Following them on social media” Sharing or liking their social content

   In Following and reacting before outreach

7. Following them on social media “Sharing or liking their social content” Joining the LinkedIn, Slack or Facebook Groups they’re a part of

   In Following and reacting before outreach

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