Creating Personalized Emails - Masterclass by Mailshake

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Every place a page here uses this source, in the order the words come in it.

1. Imagine that, before sending a sales outreach message, you took any of the following actions: “Following them on social media” Sharing or liking their social content

   In Following and reacting before outreach

2. Following them on social media “Sharing or liking their social content” Joining the LinkedIn, Slack or Facebook Groups they’re a part of

   In Following and reacting before outreach

3. That’s personalization gone wrong, and it happens because the database behind your list looks something like this: (image source: Customer.io) “A simple review of the database would have uncovered obvious errors – from empty fields to inconsistently-formatted data.” Make a habit of regularly scrubbing and updating your list before taking any of the more advanced steps described below.

   In Personalization evidence standards

4. So how do you get it right? First, there’s the obvious data hygiene issue. A simple review of the database would have uncovered obvious errors – from empty fields to inconsistently-formatted data. “Make a habit of regularly scrubbing and updating your list before taking any of the more advanced steps described below.” Using fallbacks (that is, field values that can be subbed in when data is missing or improperly formatted) helps too.

   In Personalization evidence standards