This is the ONLY way to "handle" objections successfully

Quoted on this wiki

Every place a page here uses this source, in the order the words come in it.

1. Stop handling objections by talking about you and what you do. “The focus has to be on them and what they're going through.” Where they're at now, where they want to be, and why a delta exists.

   In Objection handling in cold email

2. The focus has to be on them and what they're going through. “Where they're at now, where they want to be, and why a delta exists.” Be curious and inquisitive, asking more than telling.

   In Objection handling in cold email

3. Where they're at now, where they want to be, and why a delta exists. “Be curious and inquisitive, asking more than telling.” "We're good Scott, but thanks for calling."

   In Objection handling in cold email

4. I don’t really like the phrase “objection handling”. In a way, it implies that you as a salesperson are completely in control and that any objection can be overcome. “The term itself has led to a mentality where we as salespeople feel like we need to counter the objection and convince our prospects of something they don’t want to do.” I actually think the opposite is true.

   In Objection handling in cold email

5. "We're good Scott, but thanks for calling." “Wrong: "I hear you but I help people like you every day. Lemme send you some testimonials and you will see why I'm confident I can help you too."” Instead, be curious.

   In Objection handling in cold email

6. Stop making your pitch about you and what you do. “Stop handling objections by talking about you and what you do.” The focus has to be on them and what they're going through.

   In Objection response frameworks