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Conflict management & prioritization
experienceleague.adobe.com
Quoted on this wiki
Every place a page here uses this source, in the order the words come in it.
Action “See if journeys or campaigns overlap (timeline, audience, channel)” Conflict detection
Conflict detection “Decide which message wins when a profile qualifies for several” Priority scores
On this page: Discover how conflict detection, priority scores, and rule sets work together so you can avoid overlapping communications and control how often customers are messaged. “By using conflict detection, priority scores, and rule sets, you can streamline campaigns and journeys to avoid overlaps and balance frequency across channels.” These tools are available for campaigns and for unitary, Audience Qualification, and Read audience journeys. Whether you’re setting limits on how often messages are sent or deciding which campaigns take precedence, these features work together to simplify decision-making and optimize your marketing strategy.
Priority scores “Limit how often or how many messages a profile receives” Rule sets (frequency capping, journey capping, quiet hours)
Action “See if journeys or campaigns overlap (timeline, audience, channel)” Conflict detection