How to Write a Forwardable Email

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1. Why Send a Forwardable Instead of Just Introducing Someone? “A double-opt-in intro means that both parties have agreed to an introduction before it happens.” This article first appeared on Tech.MN, which is now part of TCB.

   In Permission-based introductions

2. Forwardables are most used to secure an introduction to a potential investor, customer, or employee. For this post, let’s dive into how you use them when fundraising. “Bill is ready to raise his seed round, so he sends his target investor list (here’s an example) to his current pre-seed or angel investors, his mentors, and other close members of his network like me.” Once I get Bill’s email, I hit forward, add some context about Bill (“really awesome founder, has seen a lot of growth recently!”) and send it over to Brett to see if he would like to meet Bill.

   In Founder network outreach

3. If we break this down into steps, here is how a forwardable email works in fundraising: “Founder Bill identifies I know Brett, an investor at Bread and Butter Ventures” I volunteer to make an introduction and ask Bill to send me a forwardable

   In Founder network outreach

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