How to Write a Forwardable Email - Mika Reyes

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1. 5/ Don’t make it templated or tweakable. It might be tempting to say: "feel free to tweak this template" thinking they want something customizable. No! Your connector should NOT have to rewrite or adjust anything. “6/ Represent yourself clearly” 7/ Add credibility To up the chances that they respond. Example: “I previously built __,” or “I work in __ similar to what [contact] does.”

   In Credibility in cold emails

2. 6/ Represent yourself clearly The connector doesn’t always know the best version of your story. Give them a blurb that actually reflects exactly what you want to say (& again, make it one-click forwardable) “Example: “I previously built __,” or “I work in __ similar to what [contact] does.”” 8/ Add relevant context Answer: Why THIS person SPECIFICALLY? People are more likely to say yes when they genuinely see how they can help.

   In Credibility in cold emails

3. 7/ Add credibility To up the chances that they respond. Example: “I previously built __,” or “I work in __ similar to what [contact] does.” “People are more likely to say yes when they genuinely see how they can help.” Below is a rewritten example of a great forwardable blurb (fictionalized for privacy) that someone sent through me as the connector.

   In Asking for introductions

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