How Long Should a Cold Call Last? [Original Study] - Klenty

Quoted on this wiki

Every place a page here uses this source, in the order the words come in it.

1. We took the 8 duration slots and divided the last 2 slots further to have 12 duration slots in total.The 6 new slots (in seconds) are 181-210, 211-240, 241-270, 271-300, 301-600 and 600+. “Next, for each of these duration slots, we calculated thepercentage of good calls—that is, how many calls have either a positive or meeting booked outcome in a given slot.” Here’s what we arrived at.

   In Call dispositions and analytics

2. Positive: Prospect shows curiosity and has a back-and-forth conversation with the rep. “Meeting booked: Prospects agreeing to a meeting.” Negative:Prospect explicitly tells not to call them again or if they’re not a good fit.

   In Meeting booking rates

Quotes are verbatim and belong to their publishers. Where a quote has been translated, the original wording is kept below it.