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How & Why to Host a Joint Venture Webinar - EdenFried.com
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5. Provide your partner with the information that they need to promote. Remember, you want to make this as easy as possible for them if you’re hosting the webinar for their audience, so you want to send them an email with everything in a packet so that links are all in one place. I like to send a calendar that includes: “what emails to send and on what date,” what graphics to share and on what date,
Promotional graphics for all different platforms, including social media square graphics, graphics for instagram stories and graphics for Pinterest “Social media copy, the captions for the graphics, that they can easily just copy and paste onto their posts” Complete emails they can send out to their list. Don’t forget to include subject lines!
When you have a digital product, you’re always going to be on the lookout for ways to generate MORE leads. But at some point, when you’ve already pitched your product to your own audience, you’ll need to figure out how you can GROW your audience and get more sales. “That’s when you need to start looking outward, to your friends in other complimentary niches with audiences that will be interested in you and your content or product.” This is exactly what we’re focusing on in episode 056 of the Rebel Boss Ladies Podcast: how to use the joint venture (JV) webinar strategy to get more leads and sales for your digital product.
If you’re considering leading a JV webinar to pitch your product, it’s also important to know what you need to do to get it off the ground. The division of labor in a Joint Venture webinar is: “1. Your partner is the one who will promote the webinar for you with their audience. Just like any other webinar, they’ll send emails and share on social media in the hopes that they can get as many sign-ups for the event as possible.” 2. You are the one who does everything else, including setting up the webinar on the backend, creating the webinar content, and most importantly, you host the webinar itself and pitch your product. To be even more helpful in supporting your partner, you can also provide them with the resources to share with their audience, like copy or graphics.
1. Your partner is the one who will promote the webinar for you with their audience. Just like any other webinar, they’ll send emails and share on social media in the hopes that they can get as many sign-ups for the event as possible. “2. You are the one who does everything else, including setting up the webinar on the backend, creating the webinar content, and most importantly, you host the webinar itself and pitch your product.” Why should you host a joint venture webinar?
Promotional graphics for all different platforms, including social media square graphics, graphics for instagram stories and graphics for Pinterest “Social media copy, the captions for the graphics, that they can easily just copy and paste onto their posts” Complete emails they can send out to their list. Don’t forget to include subject lines!
Typically JVs will be for higher priced products; I did a Joint Venture once for a product priced in the thousands, which meant that even one sale would generate nearly $600 in commissions for me. The product you’re selling or your partner is selling certainly doesn’t have to be that high, but you want to make sure that it’s worth it for both of you. “One way that I figure out whether or not someone will be a good partner is to set up a call with a potential affiliate and talk to them about the numbers, starting with how many people they think they can get to the event. Then based on that number, you can calculate right there on the call how much they could possibly earn based on your product price, your typical conversion rate, and your typical commission structure.” How to plan your joint venture
So you’ve identified someone who could be a great potential partner for a joint venture… but how do you get them to say yes when you actually reach out to them? “Finding the right partner and getting them to say yes really depends in large part on your relationship with that person.” Accepting to host a JV webinar is a big deal – your partners go out on a limb to not only share your event, but by extension share your product. They need to know you and trust you and have a relationship with you before they'll be willing to take that step.
1. Your partner is the one who will promote the webinar for you with their audience. Just like any other webinar, they’ll send emails and share on social media in the hopes that they can get as many sign-ups for the event as possible. “To be even more helpful in supporting your partner, you can also provide them with the resources to share with their audience, like copy or graphics.” Why should you host a joint venture webinar?
Accepting to host a JV webinar is a big deal – your partners go out on a limb to not only share your event, but by extension share your product. They need to know you and trust you and have a relationship with you before they'll be willing to take that step. “So the very first and most important thing you need to do is build a relationship with these people.” There’s a lot of ways that you can do this – a great strategy for me has been leveraging my podcast. I find people to invite to my podcast, which is an easy yes for a stranger. We build a relationship through that process, and eventually I might turn around and suggest we host a JV collaboration at some point. I don’t do this for everyone, but if it feels right I definitely go for it.
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