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Channel enablement best practices: 6 expert strategies for partner ...
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But what about partners who aren’t top performers? “You can’t scale that [concierge-level] investment across all partners, but you can offer tiered enablement,” says Steele. “A-level partners can be part of the concierge program while B-level partners are enabled through digital programs that help partners with lead generation but require less investment from the vendor.” “Consider some version of this when deciding whether a partner is in or out of a program or what tier they’re in.” 3. Staff Your Partner Program with Channel & Solution Subject Matter Experts
Partner programs should test and refine enablement tactics and activities. “Partner programs should create easily consumable enablement resources.” Partner programs PRMs’ should have deep business intelligence and analytic tools to enable them to instrument their programs’ success.
“Partner programs should ask partners what enablement they need.” Partner programs should invest in enablement programs for top performers.
Partner programs should staff their program with channel and solution subject matter experts. “Partner programs should test and refine enablement tactics and activities.” Partner programs should create easily consumable enablement resources.
Partner programs should invest in enablement programs for top performers. “Partner programs should staff their program with channel and solution subject matter experts.” Partner programs should test and refine enablement tactics and activities.
Partner programs should ask partners what enablement they need. “Partner programs should invest in enablement programs for top performers.” Partner programs should staff their program with channel and solution subject matter experts.
Partner programs should create easily consumable enablement resources. “Partner programs PRMs’ should have deep business intelligence and analytic tools to enable them to instrument their programs’ success.” 6 Channel Enablement Best Practices for Partner Programs