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Next Steps: Best LinkedIn Messages After Connecting

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  1. My good buddy and video guruJeff Longsends out what he calls Video Value Bombs — short video nuggets, which include some words of wisdom. “It’s more of a value-add type of video that they can get something beneficial out of.” 8. Build on the post that brought you together

    In Video and voice-note scripting

  2. This is a situation faced every day by sales and business development pros. You find a prospect on LinkedIn, and you know you can help them. You reach out to them, and they accept your invite. “Now you want to keep the engagement going and determine if they’re a short- or long-term prospect — or even if they’re a prospect at all.” 16 LinkedIn experts share their “next step” strategies and tactics

    In LinkedIn direct message outreach

  3. We call this direct approach P-itch slapping! If you p-itch slap me, I will immediately disconnect from you. On a good day, I might send you an invite to a p-itch slapping class. “10. Go with the flow” Shalena Hardy, a “Costing Chaos Controller,” just follows a natural conversational flow.

    In LinkedIn direct message outreach

  4. Anne Jung, CX Strategist and self-dubbed “queen of starting random conversations,” gives us a great nugget: “I heard someone say that you need to treat it like you met the person on the subway. Start a conversation, build trust and interest. Also, skip the lengthy messages – treat it like a text conversation.” 4. Have an ask that adds value

    In LinkedIn direct message outreach

  5. This is a situation faced every day by sales and business development pros. You find a prospect on LinkedIn, and you know you can help them. You reach out to them, and they accept your invite. “Now you want to keep the engagement going and determine if they’re a short- or long-term prospect — or even if they’re a prospect at all.” 16 LinkedIn experts share their “next step” strategies and tactics

    In Engagement before outreach

  6. Allison DeFord’s answer is both hilarious and, as she notes, extremely effective. “Many years ago I decided to be truly authentic and get to know people first. Before asking for anything at all. LIKE A REAL HUMAN BEING WHO CARES.” I created the 𝟯 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗟𝗶𝗴𝗵𝘁𝗻𝗶𝗻𝗴 𝗥𝗼𝘂𝗻𝗱 and sent it upon connecting with someone. The questions are aligned with popular brands (’cause marketing) and gave me insights into someone’s personality. Here’s the message:

    In Engagement before outreach

  7. I asked Allison about what she does after making a connection with someone. Her answer (see below) inspired me to reach out to other LinkedIn users to learn how they’re engaging with prospects. “Like any sales and marketing strategy, remember that what works for one person may not work for another.” 1. Use multiple choice

    In Engagement before outreach

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