
Podcast episode
How Mapping the "Shadow" Org Chart Got Me to 305% of Quota
30 Minutes to President's Club15 Sept 202643 min
Description
Laura McDonald breaks down the enterprise multithreading strategy that helped her hit 305% of quota by mapping the hidden power base inside her accounts. Learn how to uncover real influence, neutralize blockers, get access to key stakeholders, and activate your entire company to help you win. 🕸️ Map the “shadow” org chart to uncover who actually influences the decision 🚧 Identify blockers, understand competitor support, and build a plan to neutralize resistance 💘 “Play Cupid” by matching your executives and experts with the right customer stakeholders 🏢 “Wire the building” by creating multiple relationships across both organizations You’re one step closer to President’s Club!: 🏋 30MPC Training: https://www.30mpc.com/course/team-training 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0 📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
Show moreShow less
Listen
Loading the recording
This recording could not be loaded.Open the audio file
Quoted on this wiki
Every place a page here uses this source, in the order the words come in it.
How are they being positioned? And then I'll go into understanding how important is this? And so then I'll say, oh, so, okay, so Cofi's pushing Sigma, you, Nick, you're pro-thoughtspot. Are there any other tools that you're looking at? No, no, no, it's just you two. Oh, okay, cool. So Cofi, like does, where does kind of she fit in with Pina? Like, does Pina listen to Cofi? “Because I know from previous that Pina is influential over Scott.” And then they might say, oh, yeah, yeah, yeah, like Pina and Cofi work really closely together, et cetera, et cetera. So I'll say, oh, okay, so should I be, should I be nervous then that Cofi is kind of pushing my competitor? And then, you know, depending on the situation, but sometimes they'll say, yeah, yeah, I'm nervous about that as well, actually.
“So I'll kind of bring the pressure down on my champion, like, hey, I'm not asking for all these intros necessarily. Some of it is just like a warm touch point.”
what's the contract value that you're selling them? When's the date? Who are they meeting? What's the scale here? And then I'll have, you know, here, like who are you meeting? Sarah, chief product officer at T-Rex payroll, talking points, things like that. What do they oversee, “Always have purpose at the core. Like what are you trying to get out of this?” Even if it's just, I just need you to build an exec relationship. I need them to feel like, yeah, trust advisory. This is a genuine partnership. And then I'll put, you know, Apex is concerned about rolling out ThoughtSpot to this many customers. Like you need to give them some guidance. Dana is the fake name for one of our execs. You need to give them guidance on
You haven't given them an agenda. I mean, you literally make this mind numbingly easy for them. There's no excuse to not have this. And as usually happens with exec calls, they might do the first part and then they will just go off in another direction. And that's fine. That's kind of the point. “But as long as they have this and really just narrow it down to like, what's the one thing I need you to get out of this call?” I need you to figure out. Is Sigma still in play here? Or I just need you to swap phone numbers so you can text and start getting on a texting basis. Can you actually give me like, if you think about all of the asks that you'll have, because one of the things that you shared with me is you, you send them on a mission.
You're taking notes, you're drawing dotted lines, and you are annotating like crazy so that you understand what's actually going on here. And you didn't talk about it, but I bet this makes your pipeline reviews way easier because you can then just show your manager how you're doing these things. Then we talked about getting introductions from your champion to the very important people in “You are usually saying, hey, usually this person should be involved for this reason.” You are framing why it is in their best interest to give you access to other people. If they are not giving you access, you need to kind of fall on your sword and be like, shoot, maybe we did something wrong or maybe I haven't properly explained thought spot. Or you're being like, hey, this is going to cause risk in this project where, again, it's in
Quotes are verbatim and belong to their publishers. Where a quote has been translated, the original wording is kept below it.