Podcast episode
This Cold Email Formula Gets +20% Replies (Exact Templates)
30 Minutes to President's Club4 Aug 202620 min
Description
Introducing: The 30MPC Sales Enablement Program → https://www.30mpc.com/enablement -- Stop sending generic cold emails that rot in your prospect's spam folder. In this episode, Sam McKenna breaks down their exact playbook, including: ✉️ Engineering "Show Me You Know Me" subject lines that guarantee opens 🎯 Preempting objections inside the body copy to sell the meeting 📅 Executing weekend follow-up emails and soft LinkedIn touches that convert – You’re one step closer to President’s Club!: 📧 Cold Email Course:https://hubs.ly/Q04rMw790 🏋 30MPC Training: https://www.30mpc.com/course/team-training 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0 📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
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Quoted on this wiki
Every place a page here uses this source, in the order the words come in it.
It doesn't need to be crazily related to what I actually sell or the problem that I need to solve. Instead, the entire goal of the subject line is to show them that you know them. And the way that you can test if you've done this right is if the subject line wouldn't “make sense to anyone else who would get it.” You're also putting your company name. In this scenario, you say, Dave Phillips, LinkedIn, and Sam Sales. Dave Phillips is the brother, LinkedIn is, I think you're talking to them about helping them with LinkedIn, and then you've got the company name. That I guess brings me now to the next piece of a great cold email, which is I now have to say something.
Top of the Funnel, net new leads, etc. Now we can probably solve 13 or 15 or 16 other things, but I have to start with the first thing. I have to sell them on the meeting. Yeah. So you have mentioned a couple times in this conversation that you're anticipating objections even in the email. How are you doing that? Like where is that happening in this email? “Say your value proposition.” challenge that you're going to help them solve, and then just think what do people normally say as an objection? If I say you likely have a customer success manager at LinkedIn that can help you, here's the part that they're missing. Here's why their teams have us train their CSMs