Podcast episode
This Cold Email Formula Gets +20% Replies (Exact Templates)
30 Minutes to President's Club4 Aug 202620 min
Description
Introducing: The 30MPC Sales Enablement Program → https://www.30mpc.com/enablement -- Stop sending generic cold emails that rot in your prospect's spam folder. In this episode, Sam McKenna breaks down their exact playbook, including: ✉️ Engineering "Show Me You Know Me" subject lines that guarantee opens 🎯 Preempting objections inside the body copy to sell the meeting 📅 Executing weekend follow-up emails and soft LinkedIn touches that convert – You’re one step closer to President’s Club!: 📧 Cold Email Course:https://hubs.ly/Q04rMw790 🏋 30MPC Training: https://www.30mpc.com/course/team-training 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0 📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
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Quoted on this wiki
Every place a page here uses this source, in the order the words come in it.
person that's receiving it. So look at this one, right? We have Dave Phillips plus LinkedIn plus hashtag SamSales. If you were the receiver of this email, you probably know who Dave is. You perhaps work at LinkedIn before, and you have no idea what SamSales is, but you know “the rep has done some research on you.” Your curiosity is piqued and you're going to open it up at least to see what's inside. So we have to start there. Otherwise we have no shot of getting somebody to read what's in the body of the email. As I read this email, Dave Phillips, the first thing that you call out in the subject line, is the brother of the prospect that you are reaching out to.
It doesn't need to be crazily related to what I actually sell or the problem that I need to solve. Instead, the entire goal of the subject line is to show them that you know them. And the way that you can test if you've done this right is if the subject line wouldn't “make sense to anyone else who would get it.” You're also putting your company name. In this scenario, you say, Dave Phillips, LinkedIn, and Sam Sales. Dave Phillips is the brother, LinkedIn is, I think you're talking to them about helping them with LinkedIn, and then you've got the company name. That I guess brings me now to the next piece of a great cold email, which is I now have to say something.
Top of the Funnel, net new leads, etc. Now we can probably solve 13 or 15 or 16 other things, but I have to start with the first thing. I have to sell them on the meeting. Yeah. So you have mentioned a couple times in this conversation that you're anticipating objections even in the email. How are you doing that? Like where is that happening in this email? “Say your value proposition.” challenge that you're going to help them solve, and then just think what do people normally say as an objection? If I say you likely have a customer success manager at LinkedIn that can help you, here's the part that they're missing. Here's why their teams have us train their CSMs
Slack messages and things like that. They're still, and they'll probably. Third step, send another email on Wednesday. This is educational and it also has no ask at the bottom. So I try to educate them on another value proposition that's related to what I said, right? Challenge we can solve, getting them around that, and then closing it out, no ask. “On Friday, so now we've had a full week, send them a connection request on LinkedIn. And that connection request, number one, has context in it.” And the script that I would give you is something like this. My name might look familiar as I've sent you a few emails. I'd be grateful for, appreciative of, one of the two, by the way, the chance to chat with you. If you're ever up for a chance about how Sam Sales can help XYZ, please let me know. That's it. When you send that on a Friday, it's probably going to be on the weekend, something like that, that they accept if they do.
So I try to educate them on another value proposition that's related to what I said, right? Challenge we can solve, getting them around that, and then closing it out, no ask. On Friday, so now we've had a full week, send them a connection request on LinkedIn. And that connection request, number one, has context in it. “My name might look familiar as I've sent you a few emails. I'd be grateful for, appreciative of, one of the two, by the way, the chance to chat with you.” If you're ever up for a chance about how Sam Sales can help XYZ, please let me know. That's it. When you send that on a Friday, it's probably going to be on the weekend, something like that, that they accept if they do.
And we have, I think, almost a dozen of them that will really, really get you to accelerate your results. So thanks. Come say hi. Amazing. Sam, thank you for joining us. Everybody stick around for a 60-second recap coming up soon. Folks, in this episode, we broke down the perfect cold email. But as you know, you're not going to be sending just one email in isolation. “The best salespeople know how to structure their outbound sequences to hit on the right mix of channels, touch points, and spacing in between messages.” And we literally broke down what we call the perfect cold outbound sequence, where we give you the mix of calls to emails to social touches, how many to do, how long to wait in between each, and what to say for literally every single step. And the best news of all is it's free. You can grab it in the description of this episode, so go get it.
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