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Podcast episode

Negotiation Masterclass: Your Sales Commission Savior

30 Minutes to President's Club9 Dec 202540 min

Description

December deals are different. Negotiations drag. Legal stalls. Procurement kicks it to January. And your EOQ slips away. In this Masterclass, Todd Caponi joins Nick and Armand to share strategies from his new book, Four Levers Negotiating. He’ll show you how to flip the script and close what’s left on the table — before the ball drops. Todd is the founder of Sales Melon, the host of The Sales History Podcast, and an author of award-winning business books. He’s also a C-Level sales leader, and he knows what he’s talking about. You’ll learn how to win negotiations the moment pricing enters the conversation, use give-get momentum to cut deal times in half, and blast through legal, security, and procurement reviews that usually stall you until Q1. -- Buy 'Four Levers Negotiating' here: https://www.simonandschuster.com/books/Four-Levers-Negotiating/Todd-Caponi/9781637748404 -- Use Code HOLIDAY50 for $50 off any course (expires at midnight on 12/25): https://www.30mpc.com/courses -- 🏋 30MPC Training: 30mpc.com/training 👥 Leadership Course: https://bit.ly/4o8KtMT 📧 Cold Email Course: http://bit.ly/44K6jy3 ☎️ Cold Call Course: https://bit.ly/4jqQ4w2 🔮 Discovery Course: https://bit.ly/4cQYaM8 🛠️ Free Toolkits: http://bit.ly/4nZwvO5 -- RESOURCES DISCUSSED: Join our weekly newsletter - https://hubs.li/Q02NJQ8p0 Things you can steal - https://linktr.ee/30mpc_youtube

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  1. end up in the middle, right? And you agreed on 18% off, yay, high-fiving in the lobby. And what happens? Well, you just gave away 18% of seven and a half million dollars in exchange for what? Nothing. It's charity to their bottom line. Ask them about it. What's “driving the 35%? Tell me about it. Is that a budget issue? Is that a perceived value issue?” Let's just talk about that. So that's just being a human being. What are you looking to communicate with your tonality and body language and your response of being human? Confidence comes from practice and from just knowing that what you're talking about is based on something sound. At that point, I was still nervous. Like I still,

    In Objection diagnosis and probing

  2. higher end here. And it's probably based on my understanding of your environment, going to be between X and Y. If that's way off of your expectations, can we talk about that now versus three months from now? The bottom line there is if you're talking about a six or a seven figure solution to a four or a five figure buyer, one of you is in the wrong conversation. “Do you want to know that now or after you just burned your most valuable asset, which” is your time yapping about a deal that they could never buy anyway, or vice versa, right? If you're talking about a four or five figure solution to a six or seven figure buyer, there's an elephant running around the room you don't see, get it out of there before it destroys all the furniture.

    In Price and budget objections

  3. Turns out he's on vacation through the end of the month. Can you hold the price until October 1st? Like, I swear, the minute he walks in, I will get to his desk. I will make sure he signs this. Can you just confirm that you can hold the price? What do you do? There's three words I want all of you to just impart and think about. “It's I don't know.” All right. And I'm going to explain what I mean here. So CFO is going on vacation. Step one, be a human being. Like, oh, he's on vacation. Oh, he's on Elon Musk's spaceship to Mars and can't get to DocuSign. All right, that makes, all right, cool, all right. There's nobody else that is available that's, I know, all right, cool, cool. Go through all four levers again.

    In Ambiguous reply handling

  4. Step number two is when you get the first reaction to price, you need to lay down the four levers and tell them that you're willing to pay them in form of a discount for these four levers that matter to our business. Number three is you're going to test the walk if they're out of range. “So if they ask for a ridiculous discount, that's when you basically need to say like,” look, these are how far the four levers are. to get us on that basis. Does it even make sense to negotiate from there? Once the negotiation begins, we went through eight potential concessions that someone could ask for. And basically what you're doing is you're just creating a cost to each of those concessions using the levers. So there are a couple of things you could do.

    In Price and budget objections

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