Podcast episode
How to Write Cold Emails That Get Replies | Cold Email Problem + Value Framework
30 Minutes to President's Club25 Jul 202511 min
Description
Huge Announcement đ Our next course is here: The Reply Method for Double Digit Replies Learn more + get free toolkits here: https://www.30mpc.com/course/cold-email-course What you need to know: A great cold email system gets you more replies, from better prospects, in less time â and it works even when you're not perfect. Thatâs what this course teaches: how to write cold emails that feel personal, without spending hours customizing. How to craft offers that actually get responses. How to sequence, follow up, and stand out in crowded inboxes. Teams that master this skill consistently book more meetings than teams that donât â no matter the industry. If you donât have a system, cold email becomes a grind with diminishing returns. If you do, it becomes your most consistent pipeline lever. â Most cold emails get ignored because sellers talk about the productânot the prospectâs problem. In this module from the Cold Email Course: The Reply Method for Double Digit Replies, youâll learn how top reps write cold emails that actually get responses by focusing on problem-first messaging. đŹ Based on data from 85M+ emails and trusted by reps at Gong, Zoom, and Shopify, this lesson walks you through how to: Avoid vague, robotic, or product-heavy language Use the âProblem + Valueâ framework to connect with buyers fast Write cold emails in minutes using simple plug-and-play formulas Increase reply rates with social proof and human-sounding copy Youâll also learn 3 proven frameworks to follow to make your messaging stick. This is the playbook top reps are running right now. (07/25) Last day to get $50 off the course: https://www.30mpc.com/course/cold-email-course 30MPC Training: 30mpc.com/training
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Quoted on this wiki
Every place a page here uses this source, in the order the words come in it.
understand is again, the universal language between you and your buyer is their problems, their priorities, what is going on in their world. The biggest mistake you can make is talking about your solution too soon and trying to get the buyer to come to your world because they didn't ask you “We have to meet them in their world where they're at, sell them on what” they are already sold on. So the first big mistake is communicating in a way where the prospect's like, dude, I still have no idea what you do. So the big mistake here is speaking in what's known as product voice. So Gong data, we've shown it to you. When we use buzzwords, AI platform, et cetera, it dramatically tanks open and reply rates. So if we were talking about sales training,
see on a regular basis. We want to eliminate like any kind of long verbose language and speak to this person. Like we would be texting like the example that you see on the screen here. And lastly, number five, I love looking at pitches where I have no idea what they do. And nine times out of 10, it is because you are using solution proof instead of social proof. You are talking “too much about what your solution is and does versus what it means for other people like you.” So solution proof sounds like our prebuilt CRF templates help you create better data flow, gain real-time visibility. And I don't care. Social proof simply says this is how our solution helps solve the problem for someone like you. Ultranomics ran into challenges with spreadsheets
helps solve the problem for someone like you. Ultranomics ran into challenges with spreadsheets and double data entry across systems causing delays. Just like you, our solution helped us cut startup timelines from 12 weeks to four weeks. That's a quote directly from someone like you. “It doesn't matter exactly how we did it. It doesn't matter if we had prebuilt CRF templates.” It matters that we help someone else just like you solve the exact same problem that we called out in the first paragraph. And gone data shows that when you use social proof, it increases your reply rate. It's actually a little bit more for folks that are manager and below. So managers and below including social proof has a 2.25x impact on your reply rate. For directors, it's 1.5x. So
last, but not least the before and after. So another age old formula, this is if you've got case studies and good before after pictures, so to speak, this is where you can reference a similar type of client in the email. We've seen this work really great as well. So the formula for this is problem social proof. A similar company was running into this challenge. They used our help to “this is where you can also leverage a short testimonial.” the first example here, this is a head of clinical ops. So again, this company sells an electronic document capture solution. It's all about helping their customers start these studies faster so they can get their product to market faster. So instead of saying, hey, clinical ops leaders tell us they want to enable the recruitment of upcoming trials, but spreadsheets and double data entry across
entry across systems causing delays. And then we just throw in a testimonial right there. XYZ solution helped us cut startup timelines from 12 weeks to four weeks. Christine Brady, head of clinical ops at Ultranomics. That's pretty cool, right? So instead of dropping a link to a case study where they have to go sift through a bunch of garbage, really, if we're being honest, it's “Let's just pull the one liner out of the case study that's the most important piece.”