Podcast episode
8 Brutal Cold Email Truths That Guarantee Higher Open Rates
30 Minutes to President's Club15 Jul 202530 min
Description
Cold Email Course Waitlist Grab the Cold Email Template Pack Cold email isn’t dead—but your current strategy might be. In this episode, Nick and Jason trade brutal truths from the front lines of outbound to help you write emails that actually get replies. 🎙️ ACTIONABLE TAKEAWAYS AI Isn’t the Problem—You Are: Learn how to feed AI the right intel to craft emails that outperform humans. Pattern = Ignored, Bursts = Attention: Why rhythmic prospecting sounds like noise and what to do instead. Don’t Ask for Time: Asking for a meeting in your first email? That’s killing your reply rate by 44%. Your Subject Line Sucks: Lowercase, problem-based, and NOT about you—fix this or lose the open. RESOURCES DISCUSSED Cold Email Course Waitlist Grab the Cold Email Template Pack Join our weekly newsletter Things you can steal Save $50 on any 30MPC course with code “PODCAST” Free Sales Templates, Scripts and Guides 30MPC Training: 30mpc.com/training
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Every place a page here uses this source, in the order the words come in it.
And what you're doing is you're saying, hey, even if you don't buy, here's the value you're going to get out of a conversation with me. So what we're doing at 30MPC, when we're prospecting for new sponsors, literally our CTA is, hey, we put together a couple different campaign ideas for how we can help amplify your new product launch or whatever we saw they're looking to promote. “Are you open to us sharing those with you?” And we already have a sense when we're reaching out, we have a pretty small account list, but I'll be honest, Jason, when somebody says yes, then we're putting some more thought into like, all right, let's send something really, really good, because that's one way to start a conversation. This is what executives love too. You're never going to get a meeting with an executive by offering to give them a free demo. We won't. What about a $5 coffee gift card?
single source of truth, single pane of glass, numbers, and the word AI. All of those, the data showed when you include that in a subject line, tanks reply rate. The next piece around personalization. This is one that I learned from Charlotte Johnson, where she. “don't let your personalization get buried in your cold email.” mean you need to do is flip your sentence structure so that your email front loads the personalization. So I'm going to give you the exact same content in two different sentence structures here, Jason, that illustrate how you can flip your structure to front load the
into practice so this next one here was uh breakup email i used to hate breakup emails the whole did you get eaten by a crocodile thing was super cheesy i never saw that as a way to engage with execs but love them or hate them breakup emails increased reply rates by 89 and it's all about “being professional while giving the prospect an easy way out” reduce startup build times but i'd hate to keep reaching out if we weren't a fit mind letting you know if this is relevant or not the sequence has come to a point to where you have to have some sort of finality to at least right now yeah in what you're doing and i never like the pick from