8 Brutal Cold Email Truths That Guarantee Higher Open Rates

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1. 0:55

   you said, AI writes better cold emails than you. It just does. The problem, you're not giving it the right intel. Here's the three-step play. One, educate and dig. Give AI everything you can about your personas, problem, challenges, call transcripts, etc., and tell it to dig for triggers. “Two, write. Use this proven cold email format, less than 80 words, single sentence paragraphs,” using the customer's language. And then three, edit and polish. Add the finishing touches before you hit send. I feel like you gave me a lot there, but I don't know. Give me some color on this one. I wouldn't have written this even a year and a half ago. I don't know what experimenting you've

   In Cold email length and readability

2. 11:43

   And what you're doing is you're saying, hey, even if you don't buy, here's the value you're going to get out of a conversation with me. So what we're doing at 30MPC, when we're prospecting for new sponsors, literally our CTA is, hey, we put together a couple different campaign ideas for how we can help amplify your new product launch or whatever we saw they're looking to promote. “Are you open to us sharing those with you?” And we already have a sense when we're reaching out, we have a pretty small account list, but I'll be honest, Jason, when somebody says yes, then we're putting some more thought into like, all right, let's send something really, really good, because that's one way to start a conversation. This is what executives love too. You're never going to get a meeting with an executive by offering to give them a free demo. We won't. What about a $5 coffee gift card?

   In Cold email calls to action

3. 15:00

   single source of truth, single pane of glass, numbers, and the word AI. All of those, the data showed when you include that in a subject line, tanks reply rate. The next piece around personalization. This is one that I learned from Charlotte Johnson, where she. “don't let your personalization get buried in your cold email.” mean you need to do is flip your sentence structure so that your email front loads the personalization. So I'm going to give you the exact same content in two different sentence structures here, Jason, that illustrate how you can flip your structure to front load the

   In Cold email personalization

4. 18:40

   they would use. Like, oh, there'd be a missing time report of, oh, you were at work, but you only billed three hours today. Like, did you forget to enter some time? That one was a killer for forgetting opens at least. So similar philosophy there. Leaving voicemails that point to your emails doubles your cold email reply rate. Keys to success lead with context for the call, “direct their attention to your email, incentivize them to reply, introduce yourself at the end.” There's a lot there. Voicemail is one of those things I feel like that is so overlooked. We train so many teams and we pull reps who leaves voicemails. I'm not shitting you. Two thirds of them never leave voicemails for all kinds of reasons. The number one being today's show was brought to you by 11 X. You're all in one digital GTM team handling, creating, qualifying and

   In Voicemail and email follow-up

5. 22:15

   into practice so this next one here was uh breakup email i used to hate breakup emails the whole did you get eaten by a crocodile thing was super cheesy i never saw that as a way to engage with execs but love them or hate them breakup emails increased reply rates by 89 and it's all about “being professional while giving the prospect an easy way out” reduce startup build times but i'd hate to keep reaching out if we weren't a fit mind letting you know if this is relevant or not the sequence has come to a point to where you have to have some sort of finality to at least right now yeah in what you're doing and i never like the pick from

   In Breakup emails

6. 22:49

   these options list i always thought it was super super cheesy and like no exec that i sell to would respond to that well i want to break down that email in there the hi craig i shared a few ways to reduce startup build times but i'd hate to keep reaching out if it weren't a fit so that i “that's got to point to the number one priority or problem” prevalent for that type of persona or if you have some specific research you bring that in there in the mind letting me know if this is relevant it's got the no oriented question in there you could also say um let me know if this is not relevant and i'll stop reaching out give them a

   In Breakup emails

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