Podcast episode
Hall of Fame: Charly Johnson
30 Minutes to President's Club15 Apr 202431 min
Description
FOUR ACTIONABLE TAKEAWAYS Start your email with research personalization to stand out in the inbox (vs generic greeting). Quote the prospect/company directly by researching where the company is investing its money (e.g. in job postings, funding announcements). Use a more humanized approach when prospecting. Sharing something you both have in common in the P.S. is a great place to add a human touch. Reach out to your prospect immediately after they engage with your content - no need to wait for the next sequence step. PATH TO PRESIDENT’S CLUB Senior Account Executive @ Salesloft Team Lead, Sales Development @ Integrate SDR @ Akkroo, an Integrate company Enterprise SDR @ PatSnap RESOURCES DISCUSSED Join our weekly newsletter Things you can steal 30MPC Training: 30mpc.com/training
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Every place a page here uses this source, in the order the words come in it.
see on someone's LinkedIn profile, using their company, using their industry. So take it that one step further than other people you're competing against for your prospect time. So for example, if you're using a funding announcement, don't just say congrats on the funding announcement, just like every single other person is going to do. “Say exactly what in the article you found interesting.” And I would even start it with quotations of the point, whatever it says, expansion into the U.S. found this really interesting in your funding announcement that you hosted about. Beautiful. So number two is incorporate more humanness into your peers and being more human sounds so obvious.
much and I get it as well which is just really annoying because I'm definitely not a decision maker. But like just pitching as soon as you connect with someone like it just doesn't work. I instantly remove them because I'm like I know I'm gonna get spammed. Get rid of that salesy “Let them have a little breath. Even interact with a few things before you message them.” But don't pitch people the second they connect. They haven't connected because they're like sell me. So break that. And the other thing is like try not to use such automated and templated emails within your cadences. Like I've seen some of the stuff that our managers get and it's just
is putting inside of her emails. And you can do the same. And then lastly, number four, if they are clicking on your email, if they're popping into your sales nav feed, or if they're breaking in the news, email them. Don't worry about breaking all the other steps in your cadence or your sequence or whatever you're doing. Don't worry about breaking that up. “Just send them a note one off outside of the drip.” Alrighty, Nick, how could people help us off here? Direct your eyes and your mind and your thumbs or your mouse to today's show notes because we are giving away Charlie's drip campaign. Yes, for free. All you got to do is follow the link and download it and you will be booking more meetings with a lot less effort. Thanks for listening.
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