Podcast episode
Hall of Fame: Charly Johnson
30 Minutes to President's Club15 Apr 202431 min
Description
FOUR ACTIONABLE TAKEAWAYS Start your email with research personalization to stand out in the inbox (vs generic greeting). Quote the prospect/company directly by researching where the company is investing its money (e.g. in job postings, funding announcements). Use a more humanized approach when prospecting. Sharing something you both have in common in the P.S. is a great place to add a human touch. Reach out to your prospect immediately after they engage with your content - no need to wait for the next sequence step. PATH TO PRESIDENT’S CLUB Senior Account Executive @ Salesloft Team Lead, Sales Development @ Integrate SDR @ Akkroo, an Integrate company Enterprise SDR @ PatSnap RESOURCES DISCUSSED Join our weekly newsletter Things you can steal 30MPC Training: 30mpc.com/training
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Quoted on this wiki
Every place a page here uses this source, in the order the words come in it.
see on someone's LinkedIn profile, using their company, using their industry. So take it that one step further than other people you're competing against for your prospect time. So for example, if you're using a funding announcement, don't just say congrats on the funding announcement, just like every single other person is going to do. “Say exactly what in the article you found interesting.” And I would even start it with quotations of the point, whatever it says, expansion into the U.S. found this really interesting in your funding announcement that you hosted about. Beautiful. So number two is incorporate more humanness into your peers and being more human sounds so obvious.
much and I get it as well which is just really annoying because I'm definitely not a decision maker. But like just pitching as soon as you connect with someone like it just doesn't work. I instantly remove them because I'm like I know I'm gonna get spammed. Get rid of that salesy “Let them have a little breath. Even interact with a few things before you message them.” But don't pitch people the second they connect. They haven't connected because they're like sell me. So break that. And the other thing is like try not to use such automated and templated emails within your cadences. Like I've seen some of the stuff that our managers get and it's just
that clutters your preview view. Instead, just lead immediately with the research. Ideally, a quote from your research. Number two, try to research where they're spending their money. “That means things like job postings, funding announcements, et cetera.” like, hey, notice you raised around literally put a quote from the job posting or a quote from the funding announcement in your email. Number three, stop speaking like a robot. Use human language. I know that sounds really theoretical. One fun tactical example was I'm