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Tips to Optimize Your LinkedIn Profile for Sales - Sanctuary Marketing Group
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Make Your Headline More Than Just a Job Title “It’s an opportunity to convey more about your company, your professional identity, your passions, and even the value that you bring at a glance.” For instance, instead of “Marketing Manager,” you could write “Creative Marketing Manager | Storyteller | Passionate About Connecting Brands with Audiences.” This approach not only captures attention but also provides a richer, more engaging introduction to who you are and what you do.
For instance, instead of “Marketing Manager,” you could write “Creative Marketing Manager | Storyteller | Passionate About Connecting Brands with Audiences.” This approach not only captures attention but also provides a richer, more engaging introduction to who you are and what you do. “But I’ve provided my title, the full name of my company, and our tagline.” To gather inspiration, look at the profiles of successful sales reps within your industry. You’ll likely notice that their headlines go beyond their job titles, offering insights into their professional approach and personal motivations. These headlines often reflect a blend of their role, skills, and enthusiasm, making their profiles more appealing and relatable. By expanding your headline, you create a more compelling first impression, inviting others to learn more about you and your work.
To give you another tangible example I’ll show you my headline. I could easily just say “President at Sanctuary”. But I’ve provided my title, the full name of my company, and our tagline. This sells who I am, explains what my company does, and suggests the value that we bring as a company. “To gather inspiration, look at the profiles of successful sales reps within your industry.” Design Your Header with Mobile in Mind
Source: Kinsta “Beyond your headshot, your header is the first thing visitors see, and it’s crucial to make a strong impression and design something that looks professional and on brand.” I’ve seen a lot of advice about creating a header that “sells” and this usually requires words and images. The problem is that a well-designed header may be effective and look amazing on desktop screens, but it might be cluttered and ineffective on a smaller screen. Unfortunately, there’s currently no way to create different images for both desktop and mobile. (2024)
Design Your Header with Mobile in Mind “Approximately 57% of LinkedIn users access the platform via mobile devices, while 43% use it on desktop computers.” Source: Kinsta
Source: Kinsta “However, while designing your header, consider how it looks on mobile devices.” I’ve seen a lot of advice about creating a header that “sells” and this usually requires words and images. The problem is that a well-designed header may be effective and look amazing on desktop screens, but it might be cluttered and ineffective on a smaller screen. Unfortunately, there’s currently no way to create different images for both desktop and mobile. (2024)
“Creating a compelling LinkedIn profile that “sells” goes beyond the obvious steps of adding a professional headshot and updating your bio and work history.” Keep reading for some under-the-radar strategies and enhancements that will take your personal LinkedIn profile from good to great.
Direct Customers Where You Want Them to Go “Whether it’s a link to your website, a page to schedule a meeting on your website, or a detailed profile page about you, this is a great way to guide potential customers to the most relevant information quickly.” In my case, I’ve used this as a way to link out to my detailed company profile on our website and encourage people to engage with me. This allows me to focus more on my services on my LinkedIn profile. But if someone is curious about me as a person, the link is readily available for them to explore and they can ask me questions. From there, they’ll hopefully begin to explore my company’s website as well.
Make Your Headline More Than Just a Job Title “It’s an opportunity to convey more about your company, your professional identity, your passions, and even the value that you bring at a glance.” For instance, instead of “Marketing Manager,” you could write “Creative Marketing Manager | Storyteller | Passionate About Connecting Brands with Audiences.” This approach not only captures attention but also provides a richer, more engaging introduction to who you are and what you do.
“Creating a compelling LinkedIn profile that “sells” goes beyond the obvious steps of adding a professional headshot and updating your bio and work history.” Keep reading for some under-the-radar strategies and enhancements that will take your personal LinkedIn profile from good to great.
When you’re logged into LinkedIn and looking at your profile page, you should see a large button that says “Add Profile Section” in the first section of your profile. This allows you to add a wide variety of new sections to your profile that can be valuable for selling and for search optimization. “Consider the various options like adding licenses and certifications, honors and awards, and more.” Advanced Tip: When people are viewing your profile, they will only be able to see the first 3 skills listed. You can reorder your skills by editing the section and placing the most important and relevant skills at the top of the list. That way if your primary skill is engineering, your prowess as a spreadsheet guru can be pushed a little farther down in the section.
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