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The Perfect Outbound Sequence Template | Sales Newsletter
30 Minutes to President's Club
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Every place a page here uses this source, in the order the words come in it.
10-14 touches over 30 days: It takes time to break into a good account. Thoughtful outreach over a month lets you surface multiple problems, demonstrate persistence, and take multiple shots at connecting over email/phone/linkedin in case you don’t catch ‘em the first time. “Sending 14 emails on 1 channel is obnoxious.” Sell one thing at a time: Don't sell everything in one email. That leads to long emails that get deleted. Start with the biggest problem to draw out the first batch of replies. Then move to the next. Then if neither worked, just try to get a response.
10-14 touches over 30 days: It takes time to break into a good account. Thoughtful outreach over a month lets you surface multiple problems, demonstrate persistence, and take multiple shots at connecting over email/phone/linkedin in case you don’t catch ‘em the first time. “But spreading those across channels "buys you" more touchpoints and doubles your email reply rate by drawing attention back to your emails (Gong data referenced in our book).” Sell one thing at a time: Don't sell everything in one email. That leads to long emails that get deleted. Start with the biggest problem to draw out the first batch of replies. Then move to the next. Then if neither worked, just try to get a response.
2: Email Templates: The 1st Big Problem “Your first email is your best, personalized email. It follows the 3x3 email structure of personalization attached to a problem → one-sentence-solution → interest-based CTA.” So use bubble-ups to give that strong opening email 2 more chances to be seen. Avoid over-selling in the bubble-ups. Make it clear that you’re calling them, then point back to the 1st email with a simple “any thoughts?” and you’ll be shocked when the bubble up gets just as many replies as the first one.
Use multi-channel to stuff in more touches and double your email replies: Sending 14 emails on 1 channel is obnoxious. But spreading those across channels "buys you" more touchpoints and doubles your email reply rate by drawing attention back to your emails (Gong data referenced in our book). “Sell one thing at a time: Don't sell everything in one email. That leads to long emails that get deleted.” Change themes and subject lines to grab attention: Bubble-up emails should always reply to the previous email in the thread. But every time you change themes, change the subject line to catch their attention again.
Use multi-channel to stuff in more touches and double your email replies: Sending 14 emails on 1 channel is obnoxious. But spreading those across channels "buys you" more touchpoints and doubles your email reply rate by drawing attention back to your emails (Gong data referenced in our book). “Start with the biggest problem to draw out the first batch of replies. Then move to the next. Then if neither worked, just try to get a response.” Change themes and subject lines to grab attention: Bubble-up emails should always reply to the previous email in the thread. But every time you change themes, change the subject line to catch their attention again.
Your first email is your best, personalized email. It follows the 3x3 email structure of personalization attached to a problem → one-sentence-solution → interest-based CTA. “So use bubble-ups to give that strong opening email 2 more chances to be seen.” The last bubble up makes it real for the folks on the edge of replying. Instead of just asking “any thoughts” again (aka, being annoying), make it real with a case study or demo video for the folks who are right there, but just need something a bit more tangible. Again, keep it short. The resource augments the 1st email.
Sell one thing at a time: Don't sell everything in one email. That leads to long emails that get deleted. Start with the biggest problem to draw out the first batch of replies. Then move to the next. Then if neither worked, just try to get a response. “Bubble-up emails should always reply to the previous email in the thread.” Abide by the law of diminishing returns: I phase out LinkedIn by the 2nd theme and cold calling by the 3rd theme to redirect those efforts on fresh prospects who are more likely to pick up.
Your first email is your best, personalized email. It follows the 3x3 email structure of personalization attached to a problem → one-sentence-solution → interest-based CTA. “Make it clear that you’re calling them, then point back to the 1st email with a simple “any thoughts?” and you’ll be shocked when the bubble up gets just as many replies as the first one.” The last bubble up makes it real for the folks on the edge of replying. Instead of just asking “any thoughts” again (aka, being annoying), make it real with a case study or demo video for the folks who are right there, but just need something a bit more tangible. Again, keep it short. The resource augments the 1st email.
So use bubble-ups to give that strong opening email 2 more chances to be seen. Avoid over-selling in the bubble-ups. Make it clear that you’re calling them, then point back to the 1st email with a simple “any thoughts?” and you’ll be shocked when the bubble up gets just as many replies as the first one. “Instead of just asking “any thoughts” again (aka, being annoying), make it real with a case study or demo video for the folks who are right there, but just need something a bit more tangible.” 3: Email Templates: The 2nd Big Problem
Sell one thing at a time: Don't sell everything in one email. That leads to long emails that get deleted. Start with the biggest problem to draw out the first batch of replies. Then move to the next. Then if neither worked, just try to get a response. “But every time you change themes, change the subject line to catch their attention again.” Abide by the law of diminishing returns: I phase out LinkedIn by the 2nd theme and cold calling by the 3rd theme to redirect those efforts on fresh prospects who are more likely to pick up.
There are 5 core principles that make this a great sequence: “10-14 touches over 30 days: It takes time to break into a good account. Thoughtful outreach over a month lets you surface multiple problems, demonstrate persistence, and take multiple shots at connecting over email/phone/linkedin in case you don’t catch ‘em the first time.” Use multi-channel to stuff in more touches and double your email replies: Sending 14 emails on 1 channel is obnoxious. But spreading those across channels "buys you" more touchpoints and doubles your email reply rate by drawing attention back to your emails (Gong data referenced in our book).
Your first email is your best, personalized email. It follows the 3x3 email structure of personalization attached to a problem → one-sentence-solution → interest-based CTA. “Avoid over-selling in the bubble-ups.” The last bubble up makes it real for the folks on the edge of replying. Instead of just asking “any thoughts” again (aka, being annoying), make it real with a case study or demo video for the folks who are right there, but just need something a bit more tangible. Again, keep it short. The resource augments the 1st email.
2: Email Templates: The 1st Big Problem “Your first email is your best, personalized email. It follows the 3x3 email structure of personalization attached to a problem → one-sentence-solution → interest-based CTA.” So use bubble-ups to give that strong opening email 2 more chances to be seen. Avoid over-selling in the bubble-ups. Make it clear that you’re calling them, then point back to the 1st email with a simple “any thoughts?” and you’ll be shocked when the bubble up gets just as many replies as the first one.
There are 5 core principles that make this a great sequence: “10-14 touches over 30 days: It takes time to break into a good account. Thoughtful outreach over a month lets you surface multiple problems, demonstrate persistence, and take multiple shots at connecting over email/phone/linkedin in case you don’t catch ‘em the first time.” Use multi-channel to stuff in more touches and double your email replies: Sending 14 emails on 1 channel is obnoxious. But spreading those across channels "buys you" more touchpoints and doubles your email reply rate by drawing attention back to your emails (Gong data referenced in our book).
Change themes and subject lines to grab attention: Bubble-up emails should always reply to the previous email in the thread. But every time you change themes, change the subject line to catch their attention again. “Abide by the law of diminishing returns: I phase out LinkedIn by the 2nd theme and cold calling by the 3rd theme to redirect those efforts on fresh prospects who are more likely to pick up.” Let’s dive into that first bucket of emails.
Your first email is your best, personalized email. It follows the 3x3 email structure of personalization attached to a problem → one-sentence-solution → interest-based CTA. “So use bubble-ups to give that strong opening email 2 more chances to be seen.” The last bubble up makes it real for the folks on the edge of replying. Instead of just asking “any thoughts” again (aka, being annoying), make it real with a case study or demo video for the folks who are right there, but just need something a bit more tangible. Again, keep it short. The resource augments the 1st email.
Sell one thing at a time: Don't sell everything in one email. That leads to long emails that get deleted. Start with the biggest problem to draw out the first batch of replies. Then move to the next. Then if neither worked, just try to get a response. “Bubble-up emails should always reply to the previous email in the thread.” Abide by the law of diminishing returns: I phase out LinkedIn by the 2nd theme and cold calling by the 3rd theme to redirect those efforts on fresh prospects who are more likely to pick up.
Your first email is your best, personalized email. It follows the 3x3 email structure of personalization attached to a problem → one-sentence-solution → interest-based CTA. “Avoid over-selling in the bubble-ups.” The last bubble up makes it real for the folks on the edge of replying. Instead of just asking “any thoughts” again (aka, being annoying), make it real with a case study or demo video for the folks who are right there, but just need something a bit more tangible. Again, keep it short. The resource augments the 1st email.
10-14 touches over 30 days: It takes time to break into a good account. Thoughtful outreach over a month lets you surface multiple problems, demonstrate persistence, and take multiple shots at connecting over email/phone/linkedin in case you don’t catch ‘em the first time. “Sending 14 emails on 1 channel is obnoxious.” Sell one thing at a time: Don't sell everything in one email. That leads to long emails that get deleted. Start with the biggest problem to draw out the first batch of replies. Then move to the next. Then if neither worked, just try to get a response.
Use multi-channel to stuff in more touches and double your email replies: Sending 14 emails on 1 channel is obnoxious. But spreading those across channels "buys you" more touchpoints and doubles your email reply rate by drawing attention back to your emails (Gong data referenced in our book). “Sell one thing at a time: Don't sell everything in one email. That leads to long emails that get deleted.” Change themes and subject lines to grab attention: Bubble-up emails should always reply to the previous email in the thread. But every time you change themes, change the subject line to catch their attention again.
Sell one thing at a time: Don't sell everything in one email. That leads to long emails that get deleted. Start with the biggest problem to draw out the first batch of replies. Then move to the next. Then if neither worked, just try to get a response. “But every time you change themes, change the subject line to catch their attention again.” Abide by the law of diminishing returns: I phase out LinkedIn by the 2nd theme and cold calling by the 3rd theme to redirect those efforts on fresh prospects who are more likely to pick up.
There are 5 core principles that make this a great sequence: “10-14 touches over 30 days: It takes time to break into a good account. Thoughtful outreach over a month lets you surface multiple problems, demonstrate persistence, and take multiple shots at connecting over email/phone/linkedin in case you don’t catch ‘em the first time.” Use multi-channel to stuff in more touches and double your email replies: Sending 14 emails on 1 channel is obnoxious. But spreading those across channels "buys you" more touchpoints and doubles your email reply rate by drawing attention back to your emails (Gong data referenced in our book).
10-14 touches over 30 days: It takes time to break into a good account. Thoughtful outreach over a month lets you surface multiple problems, demonstrate persistence, and take multiple shots at connecting over email/phone/linkedin in case you don’t catch ‘em the first time. “Sending 14 emails on 1 channel is obnoxious.” Sell one thing at a time: Don't sell everything in one email. That leads to long emails that get deleted. Start with the biggest problem to draw out the first batch of replies. Then move to the next. Then if neither worked, just try to get a response.
10-14 touches over 30 days: It takes time to break into a good account. Thoughtful outreach over a month lets you surface multiple problems, demonstrate persistence, and take multiple shots at connecting over email/phone/linkedin in case you don’t catch ‘em the first time. “But spreading those across channels "buys you" more touchpoints and doubles your email reply rate by drawing attention back to your emails (Gong data referenced in our book).” Sell one thing at a time: Don't sell everything in one email. That leads to long emails that get deleted. Start with the biggest problem to draw out the first batch of replies. Then move to the next. Then if neither worked, just try to get a response.
Use multi-channel to stuff in more touches and double your email replies: Sending 14 emails on 1 channel is obnoxious. But spreading those across channels "buys you" more touchpoints and doubles your email reply rate by drawing attention back to your emails (Gong data referenced in our book). “Sell one thing at a time: Don't sell everything in one email. That leads to long emails that get deleted.” Change themes and subject lines to grab attention: Bubble-up emails should always reply to the previous email in the thread. But every time you change themes, change the subject line to catch their attention again.
Use multi-channel to stuff in more touches and double your email replies: Sending 14 emails on 1 channel is obnoxious. But spreading those across channels "buys you" more touchpoints and doubles your email reply rate by drawing attention back to your emails (Gong data referenced in our book). “Start with the biggest problem to draw out the first batch of replies. Then move to the next. Then if neither worked, just try to get a response.” Change themes and subject lines to grab attention: Bubble-up emails should always reply to the previous email in the thread. But every time you change themes, change the subject line to catch their attention again.
Sell one thing at a time: Don't sell everything in one email. That leads to long emails that get deleted. Start with the biggest problem to draw out the first batch of replies. Then move to the next. Then if neither worked, just try to get a response. “Bubble-up emails should always reply to the previous email in the thread.” Abide by the law of diminishing returns: I phase out LinkedIn by the 2nd theme and cold calling by the 3rd theme to redirect those efforts on fresh prospects who are more likely to pick up.
Use multi-channel to stuff in more touches and double your email replies: Sending 14 emails on 1 channel is obnoxious. But spreading those across channels "buys you" more touchpoints and doubles your email reply rate by drawing attention back to your emails (Gong data referenced in our book). “Sell one thing at a time: Don't sell everything in one email. That leads to long emails that get deleted.” Change themes and subject lines to grab attention: Bubble-up emails should always reply to the previous email in the thread. But every time you change themes, change the subject line to catch their attention again.
Use multi-channel to stuff in more touches and double your email replies: Sending 14 emails on 1 channel is obnoxious. But spreading those across channels "buys you" more touchpoints and doubles your email reply rate by drawing attention back to your emails (Gong data referenced in our book). “Start with the biggest problem to draw out the first batch of replies. Then move to the next. Then if neither worked, just try to get a response.” Change themes and subject lines to grab attention: Bubble-up emails should always reply to the previous email in the thread. But every time you change themes, change the subject line to catch their attention again.
There are 5 core principles that make this a great sequence: “10-14 touches over 30 days: It takes time to break into a good account. Thoughtful outreach over a month lets you surface multiple problems, demonstrate persistence, and take multiple shots at connecting over email/phone/linkedin in case you don’t catch ‘em the first time.” Use multi-channel to stuff in more touches and double your email replies: Sending 14 emails on 1 channel is obnoxious. But spreading those across channels "buys you" more touchpoints and doubles your email reply rate by drawing attention back to your emails (Gong data referenced in our book).
10-14 touches over 30 days: It takes time to break into a good account. Thoughtful outreach over a month lets you surface multiple problems, demonstrate persistence, and take multiple shots at connecting over email/phone/linkedin in case you don’t catch ‘em the first time. “But spreading those across channels "buys you" more touchpoints and doubles your email reply rate by drawing attention back to your emails (Gong data referenced in our book).” Sell one thing at a time: Don't sell everything in one email. That leads to long emails that get deleted. Start with the biggest problem to draw out the first batch of replies. Then move to the next. Then if neither worked, just try to get a response.
Sell one thing at a time: Don't sell everything in one email. That leads to long emails that get deleted. Start with the biggest problem to draw out the first batch of replies. Then move to the next. Then if neither worked, just try to get a response. “Bubble-up emails should always reply to the previous email in the thread.” Abide by the law of diminishing returns: I phase out LinkedIn by the 2nd theme and cold calling by the 3rd theme to redirect those efforts on fresh prospects who are more likely to pick up.
10-14 touches over 30 days: It takes time to break into a good account. Thoughtful outreach over a month lets you surface multiple problems, demonstrate persistence, and take multiple shots at connecting over email/phone/linkedin in case you don’t catch ‘em the first time. “Sending 14 emails on 1 channel is obnoxious.” Sell one thing at a time: Don't sell everything in one email. That leads to long emails that get deleted. Start with the biggest problem to draw out the first batch of replies. Then move to the next. Then if neither worked, just try to get a response.
Use multi-channel to stuff in more touches and double your email replies: Sending 14 emails on 1 channel is obnoxious. But spreading those across channels "buys you" more touchpoints and doubles your email reply rate by drawing attention back to your emails (Gong data referenced in our book). “Start with the biggest problem to draw out the first batch of replies. Then move to the next. Then if neither worked, just try to get a response.” Change themes and subject lines to grab attention: Bubble-up emails should always reply to the previous email in the thread. But every time you change themes, change the subject line to catch their attention again.
Sell one thing at a time: Don't sell everything in one email. That leads to long emails that get deleted. Start with the biggest problem to draw out the first batch of replies. Then move to the next. Then if neither worked, just try to get a response. “But every time you change themes, change the subject line to catch their attention again.” Abide by the law of diminishing returns: I phase out LinkedIn by the 2nd theme and cold calling by the 3rd theme to redirect those efforts on fresh prospects who are more likely to pick up.
There are 5 core principles that make this a great sequence: “10-14 touches over 30 days: It takes time to break into a good account. Thoughtful outreach over a month lets you surface multiple problems, demonstrate persistence, and take multiple shots at connecting over email/phone/linkedin in case you don’t catch ‘em the first time.” Use multi-channel to stuff in more touches and double your email replies: Sending 14 emails on 1 channel is obnoxious. But spreading those across channels "buys you" more touchpoints and doubles your email reply rate by drawing attention back to your emails (Gong data referenced in our book).
Change themes and subject lines to grab attention: Bubble-up emails should always reply to the previous email in the thread. But every time you change themes, change the subject line to catch their attention again. “Abide by the law of diminishing returns: I phase out LinkedIn by the 2nd theme and cold calling by the 3rd theme to redirect those efforts on fresh prospects who are more likely to pick up.” Let’s dive into that first bucket of emails.
Sell one thing at a time: Don't sell everything in one email. That leads to long emails that get deleted. Start with the biggest problem to draw out the first batch of replies. Then move to the next. Then if neither worked, just try to get a response. “Bubble-up emails should always reply to the previous email in the thread.” Abide by the law of diminishing returns: I phase out LinkedIn by the 2nd theme and cold calling by the 3rd theme to redirect those efforts on fresh prospects who are more likely to pick up.
So use bubble-ups to give that strong opening email 2 more chances to be seen. Avoid over-selling in the bubble-ups. Make it clear that you’re calling them, then point back to the 1st email with a simple “any thoughts?” and you’ll be shocked when the bubble up gets just as many replies as the first one. “The last bubble up makes it real for the folks on the edge of replying.” 3: Email Templates: The 2nd Big Problem
So use bubble-ups to give that strong opening email 2 more chances to be seen. Avoid over-selling in the bubble-ups. Make it clear that you’re calling them, then point back to the 1st email with a simple “any thoughts?” and you’ll be shocked when the bubble up gets just as many replies as the first one. “Instead of just asking “any thoughts” again (aka, being annoying), make it real with a case study or demo video for the folks who are right there, but just need something a bit more tangible.” 3: Email Templates: The 2nd Big Problem
10-14 touches over 30 days: It takes time to break into a good account. Thoughtful outreach over a month lets you surface multiple problems, demonstrate persistence, and take multiple shots at connecting over email/phone/linkedin in case you don’t catch ‘em the first time. “Sending 14 emails on 1 channel is obnoxious.” Sell one thing at a time: Don't sell everything in one email. That leads to long emails that get deleted. Start with the biggest problem to draw out the first batch of replies. Then move to the next. Then if neither worked, just try to get a response.
Your first email is your best, personalized email. It follows the 3x3 email structure of personalization attached to a problem → one-sentence-solution → interest-based CTA. “Avoid over-selling in the bubble-ups.” The last bubble up makes it real for the folks on the edge of replying. Instead of just asking “any thoughts” again (aka, being annoying), make it real with a case study or demo video for the folks who are right there, but just need something a bit more tangible. Again, keep it short. The resource augments the 1st email.
There are 5 core principles that make this a great sequence: “10-14 touches over 30 days: It takes time to break into a good account. Thoughtful outreach over a month lets you surface multiple problems, demonstrate persistence, and take multiple shots at connecting over email/phone/linkedin in case you don’t catch ‘em the first time.” Use multi-channel to stuff in more touches and double your email replies: Sending 14 emails on 1 channel is obnoxious. But spreading those across channels "buys you" more touchpoints and doubles your email reply rate by drawing attention back to your emails (Gong data referenced in our book).
10-14 touches over 30 days: It takes time to break into a good account. Thoughtful outreach over a month lets you surface multiple problems, demonstrate persistence, and take multiple shots at connecting over email/phone/linkedin in case you don’t catch ‘em the first time. “Sending 14 emails on 1 channel is obnoxious.” Sell one thing at a time: Don't sell everything in one email. That leads to long emails that get deleted. Start with the biggest problem to draw out the first batch of replies. Then move to the next. Then if neither worked, just try to get a response.
There are 5 core principles that make this a great sequence: “10-14 touches over 30 days: It takes time to break into a good account. Thoughtful outreach over a month lets you surface multiple problems, demonstrate persistence, and take multiple shots at connecting over email/phone/linkedin in case you don’t catch ‘em the first time.” Use multi-channel to stuff in more touches and double your email replies: Sending 14 emails on 1 channel is obnoxious. But spreading those across channels "buys you" more touchpoints and doubles your email reply rate by drawing attention back to your emails (Gong data referenced in our book).
Sell one thing at a time: Don't sell everything in one email. That leads to long emails that get deleted. Start with the biggest problem to draw out the first batch of replies. Then move to the next. Then if neither worked, just try to get a response. “But every time you change themes, change the subject line to catch their attention again.” Abide by the law of diminishing returns: I phase out LinkedIn by the 2nd theme and cold calling by the 3rd theme to redirect those efforts on fresh prospects who are more likely to pick up.
Change themes and subject lines to grab attention: Bubble-up emails should always reply to the previous email in the thread. But every time you change themes, change the subject line to catch their attention again. “Abide by the law of diminishing returns: I phase out LinkedIn by the 2nd theme and cold calling by the 3rd theme to redirect those efforts on fresh prospects who are more likely to pick up.” Let’s dive into that first bucket of emails.
Use multi-channel to stuff in more touches and double your email replies: Sending 14 emails on 1 channel is obnoxious. But spreading those across channels "buys you" more touchpoints and doubles your email reply rate by drawing attention back to your emails (Gong data referenced in our book). “Sell one thing at a time: Don't sell everything in one email. That leads to long emails that get deleted.” Change themes and subject lines to grab attention: Bubble-up emails should always reply to the previous email in the thread. But every time you change themes, change the subject line to catch their attention again.
Use multi-channel to stuff in more touches and double your email replies: Sending 14 emails on 1 channel is obnoxious. But spreading those across channels "buys you" more touchpoints and doubles your email reply rate by drawing attention back to your emails (Gong data referenced in our book). “Start with the biggest problem to draw out the first batch of replies. Then move to the next. Then if neither worked, just try to get a response.” Change themes and subject lines to grab attention: Bubble-up emails should always reply to the previous email in the thread. But every time you change themes, change the subject line to catch their attention again.
Sell one thing at a time: Don't sell everything in one email. That leads to long emails that get deleted. Start with the biggest problem to draw out the first batch of replies. Then move to the next. Then if neither worked, just try to get a response. “Bubble-up emails should always reply to the previous email in the thread.” Abide by the law of diminishing returns: I phase out LinkedIn by the 2nd theme and cold calling by the 3rd theme to redirect those efforts on fresh prospects who are more likely to pick up.
10-14 touches over 30 days: It takes time to break into a good account. Thoughtful outreach over a month lets you surface multiple problems, demonstrate persistence, and take multiple shots at connecting over email/phone/linkedin in case you don’t catch ‘em the first time. “But spreading those across channels "buys you" more touchpoints and doubles your email reply rate by drawing attention back to your emails (Gong data referenced in our book).” Sell one thing at a time: Don't sell everything in one email. That leads to long emails that get deleted. Start with the biggest problem to draw out the first batch of replies. Then move to the next. Then if neither worked, just try to get a response.
2: Email Templates: The 1st Big Problem “Your first email is your best, personalized email. It follows the 3x3 email structure of personalization attached to a problem → one-sentence-solution → interest-based CTA.” So use bubble-ups to give that strong opening email 2 more chances to be seen. Avoid over-selling in the bubble-ups. Make it clear that you’re calling them, then point back to the 1st email with a simple “any thoughts?” and you’ll be shocked when the bubble up gets just as many replies as the first one.
Your first email is your best, personalized email. It follows the 3x3 email structure of personalization attached to a problem → one-sentence-solution → interest-based CTA. “So use bubble-ups to give that strong opening email 2 more chances to be seen.” The last bubble up makes it real for the folks on the edge of replying. Instead of just asking “any thoughts” again (aka, being annoying), make it real with a case study or demo video for the folks who are right there, but just need something a bit more tangible. Again, keep it short. The resource augments the 1st email.
10-14 touches over 30 days: It takes time to break into a good account. Thoughtful outreach over a month lets you surface multiple problems, demonstrate persistence, and take multiple shots at connecting over email/phone/linkedin in case you don’t catch ‘em the first time. “Sending 14 emails on 1 channel is obnoxious.” Sell one thing at a time: Don't sell everything in one email. That leads to long emails that get deleted. Start with the biggest problem to draw out the first batch of replies. Then move to the next. Then if neither worked, just try to get a response.
Your first email is your best, personalized email. It follows the 3x3 email structure of personalization attached to a problem → one-sentence-solution → interest-based CTA. “Avoid over-selling in the bubble-ups.” The last bubble up makes it real for the folks on the edge of replying. Instead of just asking “any thoughts” again (aka, being annoying), make it real with a case study or demo video for the folks who are right there, but just need something a bit more tangible. Again, keep it short. The resource augments the 1st email.
So use bubble-ups to give that strong opening email 2 more chances to be seen. Avoid over-selling in the bubble-ups. Make it clear that you’re calling them, then point back to the 1st email with a simple “any thoughts?” and you’ll be shocked when the bubble up gets just as many replies as the first one. “Instead of just asking “any thoughts” again (aka, being annoying), make it real with a case study or demo video for the folks who are right there, but just need something a bit more tangible.” 3: Email Templates: The 2nd Big Problem
Use multi-channel to stuff in more touches and double your email replies: Sending 14 emails on 1 channel is obnoxious. But spreading those across channels "buys you" more touchpoints and doubles your email reply rate by drawing attention back to your emails (Gong data referenced in our book). “Sell one thing at a time: Don't sell everything in one email. That leads to long emails that get deleted.” Change themes and subject lines to grab attention: Bubble-up emails should always reply to the previous email in the thread. But every time you change themes, change the subject line to catch their attention again.
Use multi-channel to stuff in more touches and double your email replies: Sending 14 emails on 1 channel is obnoxious. But spreading those across channels "buys you" more touchpoints and doubles your email reply rate by drawing attention back to your emails (Gong data referenced in our book). “Start with the biggest problem to draw out the first batch of replies. Then move to the next. Then if neither worked, just try to get a response.” Change themes and subject lines to grab attention: Bubble-up emails should always reply to the previous email in the thread. But every time you change themes, change the subject line to catch their attention again.
Sell one thing at a time: Don't sell everything in one email. That leads to long emails that get deleted. Start with the biggest problem to draw out the first batch of replies. Then move to the next. Then if neither worked, just try to get a response. “Bubble-up emails should always reply to the previous email in the thread.” Abide by the law of diminishing returns: I phase out LinkedIn by the 2nd theme and cold calling by the 3rd theme to redirect those efforts on fresh prospects who are more likely to pick up.
10-14 touches over 30 days: It takes time to break into a good account. Thoughtful outreach over a month lets you surface multiple problems, demonstrate persistence, and take multiple shots at connecting over email/phone/linkedin in case you don’t catch ‘em the first time. “Sending 14 emails on 1 channel is obnoxious.” Sell one thing at a time: Don't sell everything in one email. That leads to long emails that get deleted. Start with the biggest problem to draw out the first batch of replies. Then move to the next. Then if neither worked, just try to get a response.
There are 5 core principles that make this a great sequence: “10-14 touches over 30 days: It takes time to break into a good account. Thoughtful outreach over a month lets you surface multiple problems, demonstrate persistence, and take multiple shots at connecting over email/phone/linkedin in case you don’t catch ‘em the first time.” Use multi-channel to stuff in more touches and double your email replies: Sending 14 emails on 1 channel is obnoxious. But spreading those across channels "buys you" more touchpoints and doubles your email reply rate by drawing attention back to your emails (Gong data referenced in our book).
2: Email Templates: The 1st Big Problem “Your first email is your best, personalized email. It follows the 3x3 email structure of personalization attached to a problem → one-sentence-solution → interest-based CTA.” So use bubble-ups to give that strong opening email 2 more chances to be seen. Avoid over-selling in the bubble-ups. Make it clear that you’re calling them, then point back to the 1st email with a simple “any thoughts?” and you’ll be shocked when the bubble up gets just as many replies as the first one.
Use multi-channel to stuff in more touches and double your email replies: Sending 14 emails on 1 channel is obnoxious. But spreading those across channels "buys you" more touchpoints and doubles your email reply rate by drawing attention back to your emails (Gong data referenced in our book). “Start with the biggest problem to draw out the first batch of replies. Then move to the next. Then if neither worked, just try to get a response.” Change themes and subject lines to grab attention: Bubble-up emails should always reply to the previous email in the thread. But every time you change themes, change the subject line to catch their attention again.
Your first email is your best, personalized email. It follows the 3x3 email structure of personalization attached to a problem → one-sentence-solution → interest-based CTA. “So use bubble-ups to give that strong opening email 2 more chances to be seen.” The last bubble up makes it real for the folks on the edge of replying. Instead of just asking “any thoughts” again (aka, being annoying), make it real with a case study or demo video for the folks who are right there, but just need something a bit more tangible. Again, keep it short. The resource augments the 1st email.
Sell one thing at a time: Don't sell everything in one email. That leads to long emails that get deleted. Start with the biggest problem to draw out the first batch of replies. Then move to the next. Then if neither worked, just try to get a response. “Bubble-up emails should always reply to the previous email in the thread.” Abide by the law of diminishing returns: I phase out LinkedIn by the 2nd theme and cold calling by the 3rd theme to redirect those efforts on fresh prospects who are more likely to pick up.
Sell one thing at a time: Don't sell everything in one email. That leads to long emails that get deleted. Start with the biggest problem to draw out the first batch of replies. Then move to the next. Then if neither worked, just try to get a response. “But every time you change themes, change the subject line to catch their attention again.” Abide by the law of diminishing returns: I phase out LinkedIn by the 2nd theme and cold calling by the 3rd theme to redirect those efforts on fresh prospects who are more likely to pick up.
There are 5 core principles that make this a great sequence: “10-14 touches over 30 days: It takes time to break into a good account. Thoughtful outreach over a month lets you surface multiple problems, demonstrate persistence, and take multiple shots at connecting over email/phone/linkedin in case you don’t catch ‘em the first time.” Use multi-channel to stuff in more touches and double your email replies: Sending 14 emails on 1 channel is obnoxious. But spreading those across channels "buys you" more touchpoints and doubles your email reply rate by drawing attention back to your emails (Gong data referenced in our book).
Change themes and subject lines to grab attention: Bubble-up emails should always reply to the previous email in the thread. But every time you change themes, change the subject line to catch their attention again. “Abide by the law of diminishing returns: I phase out LinkedIn by the 2nd theme and cold calling by the 3rd theme to redirect those efforts on fresh prospects who are more likely to pick up.” Let’s dive into that first bucket of emails.
10-14 touches over 30 days: It takes time to break into a good account. Thoughtful outreach over a month lets you surface multiple problems, demonstrate persistence, and take multiple shots at connecting over email/phone/linkedin in case you don’t catch ‘em the first time. “Sending 14 emails on 1 channel is obnoxious.” Sell one thing at a time: Don't sell everything in one email. That leads to long emails that get deleted. Start with the biggest problem to draw out the first batch of replies. Then move to the next. Then if neither worked, just try to get a response.
Use multi-channel to stuff in more touches and double your email replies: Sending 14 emails on 1 channel is obnoxious. But spreading those across channels "buys you" more touchpoints and doubles your email reply rate by drawing attention back to your emails (Gong data referenced in our book). “Sell one thing at a time: Don't sell everything in one email. That leads to long emails that get deleted.” Change themes and subject lines to grab attention: Bubble-up emails should always reply to the previous email in the thread. But every time you change themes, change the subject line to catch their attention again.
2: Email Templates: The 1st Big Problem “Your first email is your best, personalized email. It follows the 3x3 email structure of personalization attached to a problem → one-sentence-solution → interest-based CTA.” So use bubble-ups to give that strong opening email 2 more chances to be seen. Avoid over-selling in the bubble-ups. Make it clear that you’re calling them, then point back to the 1st email with a simple “any thoughts?” and you’ll be shocked when the bubble up gets just as many replies as the first one.
My approach to a break-up is to give them a reason to tell me they’re not interested. In other words, I’m telling them “if you don’t want me to email you anymore… just say it!” The 1st email in this theme simply asks for a yes or no, the 2nd email draws extra replies by letting them know that you’ll be reaching back out in 30 days (so if they don’t want to hear from us again, just let us know). “Avoid unprofessional breakup emails.” 5: LinkedIn Templates
(Optional) Send a video: Look familiar? Yep, it’s just like the 3rd email. Make it real. “These touches are usually enough to boost the email replies without spending too much time on manual LinkedIn touches.” ***
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