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How I set my LinkedIn profile up like a landing page
readsocialfiles.com
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And the good news is that profile set-up is easy, will take you 10-15 minutes, and it’s kinda a “set it and forget it” thing. “Your LinkedIn profile is a landing page.” When you run an ad, you usually drive that traffic to a landing page. That page is create with one goal in mind—convert that visitor into a customer (or email subscriber, but you get the point).
Your LinkedIn profile is a landing page. “That page is create with one goal in mind—convert that visitor into a customer (or email subscriber, but you get the point).” The headline, the subheadline, the hero image, the bullet points, the testimonials, the list goes on…all meticulously selected with the intention of making a visitor a customer.
Free game re: your Featured Links “The goal of your LinkedIn profile page is twofold:” First, you want to convert the follow. This way, the viewer will continue to see more of your content, more often.
The goal of your LinkedIn profile page is twofold: “First, you want to convert the follow. This way, the viewer will continue to see more of your content, more often.” Next, you want to move folks who are ready to the next obvious stage of the buying journey.
First, you want to convert the follow. This way, the viewer will continue to see more of your content, more often. “Next, you want to move folks who are ready to the next obvious stage of the buying journey.” Featured links help you move folks closer to the $$$.
There are a few things you’ll want to keep in mind: “Clear, high-resolution” Up close (preferably a headshot above your shoulders)
Clear, high-resolution “Up close (preferably a headshot above your shoulders)” Background should be a single, solid color
Up close (preferably a headshot above your shoulders) “Background should be a single, solid color” That’s literally it. Here are a few examples:
No. Don’t have a messy background. “You want your PFP to be clear and close up because it’s going to be tiny for folks, especially on mobile.” The ‘header’ image doesn’t matter a whole lot, in my experience. If you want to do a cool “branded” graphic, go for it. If you want to make it an IRL photo, go for it. I have not seen this make a huge impact.
No. Don’t have a messy background. “This is less about looking “professional” and more about making it as easy as possible for people to recognize you on the timeline.” The ‘header’ image doesn’t matter a whole lot, in my experience. If you want to do a cool “branded” graphic, go for it. If you want to make it an IRL photo, go for it. I have not seen this make a huge impact.
This is less about looking “professional” and more about making it as easy as possible for people to recognize you on the timeline. You want your PFP to be clear and close up because it’s going to be tiny for folks, especially on mobile. Make sense? “The ‘header’ image doesn’t matter a whole lot, in my experience.” Here’s mine. Scrappy and simple—though it does communicate the value prop of my content quite effectively:
This is less about looking “professional” and more about making it as easy as possible for people to recognize you on the timeline. You want your PFP to be clear and close up because it’s going to be tiny for folks, especially on mobile. Make sense? “If you want to do a cool “branded” graphic, go for it.” Here’s mine. Scrappy and simple—though it does communicate the value prop of my content quite effectively:
This is less about looking “professional” and more about making it as easy as possible for people to recognize you on the timeline. You want your PFP to be clear and close up because it’s going to be tiny for folks, especially on mobile. Make sense? “If you want to make it an IRL photo, go for it.” Here’s mine. Scrappy and simple—though it does communicate the value prop of my content quite effectively:
Writing your headline. “Your ‘headline’ is the one-sentence line of text that appears under your name on LinkedIn.” The cool part about this is that your headline shows up on the timeline as viewers see your content.
Your ‘headline’ is the one-sentence line of text that appears under your name on LinkedIn. “The cool part about this is that your headline shows up on the timeline as viewers see your content.” This means it can be a way to both:
I have a 3-part formula for writing LinkedIn headlines: “[ROLE] + [COMPANY] + [VALUE PROP]” For example, my headline is:
CEO @ Compound | Co-founder @ Bluecast | Building a social media agency for B2B companies “People instantly know what my role is and what they’ll get out of following me (social strategy for B2B startups).” Don’t overcomplicate this and don’t try to be too fancy. And please, for goodness’ sake, don’t write some headline like:
What do I get out of following you? “Keep it concise and compelling.” Free game re: your Featured Links
The proper set-up for a LinkedIn bio is also quite simple. “[1-2 sentences on what you're building]” [1-2 sentences of social proof]
[1-2 sentences on what you're building] “[1-2 sentences of social proof]” [1-2 sentences on the type of content followers can expect from you]
[1-2 sentences of social proof] “[1-2 sentences on the type of content followers can expect from you]” In following this format, you answer 3 questions that your visitors have:
In following this format, you answer 3 questions that your visitors have: “What do you do?” Why should I trust you?
What do you do? “Why should I trust you?” What do I get out of following you?
Why should I trust you? “What do I get out of following you?” A lot of founders think they need to write a novel in their ‘About’ section. Nobody’s reading all that. Keep it concise and compelling.
Featured links help you move folks closer to the $$$. “You can pick a handful of links to make front and center on your profile.” When people are presented with too many options, they might get overwhelmed, leading to decision paralysis where they can’t make a choice at all. Think about what happens when you’re looking at a packed restaurant menu. Or when you're looking at a list of 25+ potential Airbnb’s for your next trip. Same thing happens when you decide to stuff 7 links in your LinkedIn profile.
Featured links help you move folks closer to the $$$. “Pick 1-2 links, max.” When people are presented with too many options, they might get overwhelmed, leading to decision paralysis where they can’t make a choice at all. Think about what happens when you’re looking at a packed restaurant menu. Or when you're looking at a list of 25+ potential Airbnb’s for your next trip. Same thing happens when you decide to stuff 7 links in your LinkedIn profile.
Featured links help you move folks closer to the $$$. “LinkedIn will let you do 5+.” When people are presented with too many options, they might get overwhelmed, leading to decision paralysis where they can’t make a choice at all. Think about what happens when you’re looking at a packed restaurant menu. Or when you're looking at a list of 25+ potential Airbnb’s for your next trip. Same thing happens when you decide to stuff 7 links in your LinkedIn profile.
You can pick a handful of links to make front and center on your profile. Pick 1-2 links, max. LinkedIn will let you do 5+. This is dumb. Confuses people. “When people are presented with too many options, they might get overwhelmed, leading to decision paralysis where they can’t make a choice at all.” 1-2. Max.
Simple: “Home page (do this if you have no other lead magnet)” Your best case study
Home page (do this if you have no other lead magnet) “Your best case study” ‘Book a demo page’
Your best case study “The case study will appeal to folks who are considering your product and are close to buying.” BTW — don’t neglect the thumbnail image on your featured links!
Your best case study “‘Book a demo page’” If I had to pick 1-2 from the above, I’d choose:
Your best case study “The lead magnet (in my case it’s this newsletter) moves folks to an owned, long-form platform like email where you can continue to send them propaganda—that’s what marketing is, right?” BTW — don’t neglect the thumbnail image on your featured links!
That’s literally it. Here are a few examples: “No. Don’t use a selfie.” No. Don’t choose a full-body picture.
No. Don’t use a selfie. “No. Don’t choose a full-body picture.” No. Don’t have a messy background.
No. Don’t choose a full-body picture. “No. Don’t have a messy background.” This is less about looking “professional” and more about making it as easy as possible for people to recognize you on the timeline. You want your PFP to be clear and close up because it’s going to be tiny for folks, especially on mobile. Make sense?
People instantly know what my role is and what they’ll get out of following me (social strategy for B2B startups). “Don’t overcomplicate this and don’t try to be too fancy.” “Marketing Wizard who will 10X ROI on Facebook Ads for Purpose-Driven Entrepreneurs”
Picking your profile picture. “Please. Don’t overthink this.” There are a few things you’ll want to keep in mind:
You’re going to notice a common theme as we move through the components of a LinkedIn bio: “Don’t overthink this.” The proper set-up for a LinkedIn bio is also quite simple.
What do I get out of following you? “Nobody’s reading all that.” Free game re: your Featured Links
Featured links help you move folks closer to the $$$. “This is dumb. Confuses people.” When people are presented with too many options, they might get overwhelmed, leading to decision paralysis where they can’t make a choice at all. Think about what happens when you’re looking at a packed restaurant menu. Or when you're looking at a list of 25+ potential Airbnb’s for your next trip. Same thing happens when you decide to stuff 7 links in your LinkedIn profile.
Your ‘headline’ is the one-sentence line of text that appears under your name on LinkedIn. “The cool part about this is that your headline shows up on the timeline as viewers see your content.” This means it can be a way to both:
This means it can be a way to both: “Get visitors to your profile” Convert them to followers once they’re on your profile
I have a 3-part formula for writing LinkedIn headlines: “[ROLE] + [COMPANY] + [VALUE PROP]” For example, my headline is:
[1-2 sentences on what you're building] “[1-2 sentences of social proof]” [1-2 sentences on the type of content followers can expect from you]
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