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26 Ways to Ask Customers for Referrals

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  1. After Joining Your Loyalty Program. After Responding Positively to a Customer Survey. After Interacting with Customer Support.

    In Feedback-triggered referral timing

  2. Immediately After a Transaction. After Receiving a Product or Service. In the Weeks Following a Transaction.

    In Onboarding milestone referral timing

  3. Following up after a purchase to check how the product or service was received? Perfect! Use this chance to remind customers about your referral program. Alongside prompts to contact customer service or watch self-help tutorials on your YouTube Channel, you can add a friendly nudge: “If you’ve enjoyed our [product], why not share the love with others by referring?” This suggests allowing the customer time to receive and evaluate the product and service before asking. but not leaving it too late that the purchase is no longer top of mind. Hear from Delta Community Credit Union’s Ollie Moore as to all they ways they educate their members about their referral program:

    In Post-success referral timing

  4. After and During a Referral Customers who have already referred you, whether the referral is complete or in progress, are great candidates to refer you again. Get a Trusted Partner to Ask

    In Recruiting customer advocates

  5. We’ve already written a blog to discuss the best time to ask for referrals. In that article, we concluded that the best way to get referrals was to identify: The people most likely to refer you i.e. those with a net positive sentiment towards your brand; The moments when that net positive sentiment is likely to be at its highest and, therefore, the willingness to refer at its greatest;

    In Referral request wording

  6. The people most likely to refer you i.e. those with a net positive sentiment towards your brand; The moments when that net positive sentiment is likely to be at its highest and, therefore, the willingness to refer at its greatest; When those audiences are most receptive to receiving a message from you;

    In Referral request wording

  7. The moments when that net positive sentiment is likely to be at its highest and, therefore, the willingness to refer at its greatest; When those audiences are most receptive to receiving a message from you; When they are most likely to act on a call to action to refer a friend;

    In Referral request wording

  8. Firstly, you shouldn’t be frightened to ask your customers to refer you, after all our Reward Revolution research found that 95% of people have referred a friend in the past year, and according to our 2024 Referral Codebreakers study almost two thirds of people say that having a referral program will positively impact their perception of your brand and an incredible eight out of ten respondents said that they expected to be able to refer their favorite brands. But if you don’t ask customers to refer you then you’ll be less likely to get referrals. But of course, as mentioned above, you’ll have more success if you ask the right people, at the right time and in the right way. Here are our top tips to consider how to ask for a referral.

    In Referral request wording

  9. Immediately After a Transaction. After Receiving a Product or Service. In the Weeks Following a Transaction.

    In Referral timing

  10. Following up after a purchase to check how the product or service was received? Perfect! Use this chance to remind customers about your referral program. Alongside prompts to contact customer service or watch self-help tutorials on your YouTube Channel, you can add a friendly nudge: “If you’ve enjoyed our [product], why not share the love with others by referring?” the best time to ask for a referral was between 1-3 days after purchase. Hear from Delta Community Credit Union’s Ollie Moore as to all they ways they educate their members about their referral program:

    In Referral timing

  11. Following up after a purchase to check how the product or service was received? Perfect! Use this chance to remind customers about your referral program. Alongside prompts to contact customer service or watch self-help tutorials on your YouTube Channel, you can add a friendly nudge: “If you’ve enjoyed our [product], why not share the love with others by referring?” This suggests allowing the customer time to receive and evaluate the product and service before asking. but not leaving it too late that the purchase is no longer top of mind. Hear from Delta Community Credit Union’s Ollie Moore as to all they ways they educate their members about their referral program:

    In Referral timing

  12. The people most likely to refer you i.e. those with a net positive sentiment towards your brand; The moments when that net positive sentiment is likely to be at its highest and, therefore, the willingness to refer at its greatest; When those audiences are most receptive to receiving a message from you;

    In Referral timing

  13. The people most likely to refer you i.e. those with a net positive sentiment towards your brand; The moments when that net positive sentiment is likely to be at its highest and, therefore, the willingness to refer at its greatest; When those audiences are most receptive to receiving a message from you;

    In Support-resolution referral timing

  14. The moments when that net positive sentiment is likely to be at its highest and, therefore, the willingness to refer at its greatest; When those audiences are most receptive to receiving a message from you; When they are most likely to act on a call to action to refer a friend;

    In Support-resolution referral timing

  15. When those audiences are most receptive to receiving a message from you; When they are most likely to act on a call to action to refer a friend; How to remove barriers to referral, whether psychological or physical; and

    In Support-resolution referral timing

  16. When they are most likely to act on a call to action to refer a friend; How to remove barriers to referral, whether psychological or physical; and The rewards and incentives most likely to lead to a successful referral

    In Support-resolution referral timing

  17. We’ve already written a blog to discuss the best time to ask for referrals. In that article, we concluded that the best way to get referrals was to identify: The people most likely to refer you i.e. those with a net positive sentiment towards your brand; The moments when that net positive sentiment is likely to be at its highest and, therefore, the willingness to refer at its greatest;

    In Support-resolution referral timing

  18. Why it’s important to ask almost two thirds of people say that having a referral program will positively impact their perception of your brand But if you don’t ask customers to refer you then you’ll be less likely to get referrals. That’s because many of your happy customers will simply express their satisfaction with your brand by repeatedly purchasing your product or service or recommending you if, and only if, a friend asks their opinion. It may never have crossed their minds that they could actively recommend you to friends and family. So by just asking your potential advocates to refer you, you’ll greatly increase your chances of getting a referral.

    In Support-resolution referral timing

  19. Firstly, you shouldn’t be frightened to ask your customers to refer you, after all our Reward Revolution research found that 95% of people have referred a friend in the past year, and according to our 2024 Referral Codebreakers study almost two thirds of people say that having a referral program will positively impact their perception of your brand and an incredible eight out of ten respondents said that they expected to be able to refer their favorite brands. But if you don’t ask customers to refer you then you’ll be less likely to get referrals. But of course, as mentioned above, you’ll have more success if you ask the right people, at the right time and in the right way. Here are our top tips to consider how to ask for a referral.

    In Support-resolution referral timing

  20. How to remove barriers to referral, whether psychological or physical; and The rewards and incentives most likely to lead to a successful referral But we haven’t yet discussed how you should ask your potential advocates to refer to your brand…

    In Support-resolution referral timing