Webinar partnerships: How to leverage strategic ...

Quoted on this wiki

Every place a page here uses this source, in the order the words come in it.

1. A company that either shares the same target audience or has a healthy overlap “These aren’t the only criteria for selecting a webinar partner; you also need to evaluate their potential reach, how well you can work together as a team, and whether they would contribute to generating quality leads, to name a few.” Essentially, you want to build a set of criteria that allows you to determine how valuable each person would be as a webinar partner.

   In Partner qualification and tiering

2. Alone, you have to rely on your own marketing efforts to push your webinar in front of the right people. By co-hosting a webinar, however, you double your marketing efforts. As a result, your reach doubles, and the number of potential webinar registrants you have access to increases as well. “This allows you to see the potential reach you could gain by partnering with them on a webinar.” Also avoid making your webinar marketing and promotion one-sided. Ask your partner what marketing activities they plan to conduct for the webinar, and share with them your own marketing plans. You can then coordinate your efforts for maximum impact.

   In Partner qualification and tiering

3. When selecting a webinar partner, consider what marketing activity they currently engage in and how successful they are. This allows you to see the potential reach you could gain by partnering with them on a webinar. “You can then coordinate your efforts for maximum impact.” After all, the more people you reach, the more people will sign up for your webinar.

   In Joint campaign planning

4. You are here: Home / Content / Webinar partnerships: How to leverage strategic partnerships to drive webinar success “In addition to adding their credibility to the event, each partner brings their own audience, unique content, insights, and expertise.” Why webinar partnerships are important

   In Joint webinars and events

5. You are here: Home / Content / Webinar partnerships: How to leverage strategic partnerships to drive webinar success “Webinar partnerships should be a cornerstone of your webinar strategy.” Why webinar partnerships are important

   In Joint webinars and events

6. Here are just a few reasons you should invest in webinar partnerships: “Relevant partners add credibility and authority to your webinar” Co-marketing efforts expand your webinar reach to their audience

   In Joint webinars and events

7. Co-marketing efforts expand your webinar reach to their audience “Partners can fill in any knowledge gaps to create a more robust presentation” You can leverage their expertise to provide more value to attendees

   In Joint webinars and events

8. Relevant partners add credibility and authority to your webinar “Co-marketing efforts expand your webinar reach to their audience” Partners can fill in any knowledge gaps to create a more robust presentation

   In Joint webinars and events

Quotes are verbatim and belong to their publishers. Where a quote has been translated, the original wording is kept below it.