Webinar partnerships: How to leverage strategic ...

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1. Expand your webinar’s reach “The co-marketing efforts of a joint webinar allow you to expand your webinar’s reach by tapping into your partner’s audience.” Alone, you have to rely on your own marketing efforts to push your webinar in front of the right people. By co-hosting a webinar, however, you double your marketing efforts. As a result, your reach doubles, and the number of potential webinar registrants you have access to increases as well.

   In Co-selling and co-marketing

2. You are here: Home / Content / Webinar partnerships: How to leverage strategic partnerships to drive webinar success “In addition to adding their credibility to the event, each partner brings their own audience, unique content, insights, and expertise.” Why webinar partnerships are important

   In Joint webinars and events

3. You are here: Home / Content / Webinar partnerships: How to leverage strategic partnerships to drive webinar success “Webinar partnerships should be a cornerstone of your webinar strategy.” Why webinar partnerships are important

   In Joint webinars and events

4. Here are just a few reasons you should invest in webinar partnerships: “Relevant partners add credibility and authority to your webinar” Co-marketing efforts expand your webinar reach to their audience

   In Joint webinars and events

5. Co-marketing efforts expand your webinar reach to their audience “Partners can fill in any knowledge gaps to create a more robust presentation” You can leverage their expertise to provide more value to attendees

   In Joint webinars and events

6. Relevant partners add credibility and authority to your webinar “Co-marketing efforts expand your webinar reach to their audience” Partners can fill in any knowledge gaps to create a more robust presentation

   In Joint webinars and events

7. A company that either shares the same target audience or has a healthy overlap “These aren’t the only criteria for selecting a webinar partner; you also need to evaluate their potential reach, how well you can work together as a team, and whether they would contribute to generating quality leads, to name a few.” Essentially, you want to build a set of criteria that allows you to determine how valuable each person would be as a webinar partner.

   In Partner qualification and tiering

8. If webinar attendees find the session valuable, they’ll feel more inspired to take action at the end of the event. Simply choosing the right webinar partner can substantially increase the potential ROI and long-term benefits of your webinar. “These factors all work together to position you and your brand as a thought-leader and trusted name by association.” Remember, your webinars should always focus on providing value to your attendees, not serving your own business needs.

   In Third-party credentials